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Why Start a Blog When “Blogs are Dead”

“Blogs are dead.” I heard this headline in 2008 when Wired made the declaration that Facebook and Twitter had made blogs “so 2004.” Since then that headline has floated around across the blogosphere, which seems fitting. In its State of the Blogosphere, Technorati said that, although blog postings had slowed, blogs weren’t going anywhere.

No predictions have stood out to me this year, but with the popularity of “micro-blogging” on Twitter and Facebook’s similar status updates, it is no doubt that people are spending a more time on social media sites to get information. Yes, fads come and go, but we will always need quality information. Even in real estate we are seeing an increase in agents utilizing blogs instead of Websites. Blogs are essentially blurring the lines between what is a Website and a blog.

A blog isn’t a blog without quality content, so on this blog you will see posts from a variety of people at Keller Williams. Although it won’t be all real estate all the time, it will be a place for you to come and know you are hearing from some of the most talented and passionate voices in our industry. Whatever your belief – whether blogs are dead or alive, we hope that you will find this to be a great resource for educational information on our industry and an inside peek into KW.

Although I love Twitter and Facebook, I for one hope that blogs SHIFT through this ever-changing social media world and emerge even stronger.

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7 comments on “Why Start a Blog When “Blogs are Dead”
  1. Blogging is becoming more complex because of the fact that every site wants you to create a blog – activerain, trulia, your own site. Also, Twitter and Facebook “micro blog” entries do not rank nearly as high in Google for real estate related terms as activerain. Activerain seems to be the place to focus on right now for real estate.

    In addition, if you guys want to help out right now from the mother ship you could make a static file directory from the kw.com homepage (no searchable .do java dynamic file) and backlink the individual franchise office sites with “Xcity Real Estate”.

  2. Blogging is becoming more complex because of the fact that every site wants you to create a blog – activerain, trulia, your own site. Also, Twitter and Facebook “micro blog” entries do not rank nearly as high in Google for real estate related terms as activerain. Activerain seems to be the place to focus on right now for real estate.

    In addition, if you guys want to help out right now from the mother ship you could make a static file directory from the kw.com homepage (no searchable .do java dynamic file) and backlink the individual franchise office sites with “Xcity Real Estate”.

  3. Hi Amber,
    This blogsite only allows agents to comment? We are not able to initiate?
    Shouldn’t it allow both to emobody the true essense of a blog?

    Thanks,
    Dennis Hearing
    The Hearing Group
    NE Ft Lauderdale #711

  4. Amber Presley, PR and Social Media Manager says:

    Thanks for the question Dennis!

    We started the KW Blog as a forum for us to communicate to our agents, recruits and the real estate industry in a way we hadn’t yet. When thinking about the “true essence” of a blog, my thought is that there isn’t a wrong or right way to do it. Some blogs have one author, some multiple authors…and some have guest contributors. That is the great thing about blogs-you can make them be whatever you would like them to be. Ours happens to be a forum for us to communicate what is on our minds!

    Honestly though, commenting on a blog post is an incredibly powerful forum for you to make your voice heard and link back to your blog. Comments keep the conversation going, and starts new conversations-really a blog isn’t a blog without them! So, I hope you keep reading and keep commenting…even if you aren’t posting. :)

    And, although we aren’t soliciting guest blog posts now, it doesn’t mean we won’t later. Let me know if you want to talk more about this and I will send you my contact information.

  5. svarghese says:

    Here’s my question…with all the different websites where you can post blogs…Trulia, ActiveRain, personal website, etc is there a way to blog once and have it hit different websites or do you have to post on each individual website where you’d like your blog to appear?

  6. Amber Presley, PR and Social Media Manager says:

    I have heard a lot about Ping.fm, although I haven’t used it personally. Here is an article that talks about this subject with several options: http://www.labnol.org/internet/blogging/post-blog-entries-to-multiple-blogging-platforms/4943/.

    Although it seems like a quick fix to save time, remember to always consider your audience. For example, for my personal accounts, I know when I am on Twitter, it is usually speaking to a different group than on Facebook. So, if I feed Twitter to Facebook, some of my Facebook friends may wonder why the heck I am including # or @ in messages. So, just make sure that the message suits that particular group.

    A person doing a good job balancing multiple sites is Missy Caulk-she recently posted about this…”Your Internet Presence…How Much is Too Much.” (http://activerain.com/blogsview/1290171/your-internet-presence-how-much-is-too-much-) Her Active Rain feeds to her main blog, but she also guest blogs unique content.

    I would love to hear what other bloggers are doing! Anyone agree or disagree either way?

  7. I started blogging 2 years ago in November 2007 and in 2009 it was definitely a source of leads for me. My personal opinion is that you want your blogging efforts to be focused on your own site, not on a profile page that is part of a larger blog system such as Active Rain or Trulia.

    My problem with these blogs is that once a potential client finds one of your posts, they are more likely to bounce off of your posts and continue reading regardless of who is the author than to click on your name and stick with you. The result is that they don’t connect the voice of authority with you but with the site. I really doubt agents will get much business that way.

    Instead, I’ve chosen to create my own WordPress.org blog. Once a visitor lands on my site, every bit of content they find is by me. All of my marketing efforts direct people to my blog and I’m doing well at capturing google visitors too.

    Blogging takes a lot of time and commitment. Always stay focused on your goals and who you are trying to reach. I’m trying to reach local buyers and sellers, so I stay out of the politics of real estate and insider commentary.

    I do think it would be great if each market center could have a group blog like this one. Agents could be invited to contribute. My goal in participating would be more for profit share than finding buyers/sellers. Wouldn’t it be a great selling point for KW if you could let agents know that your market center was THE authority in town when it came to cutting edge technology and internet presence. You could let agents know that they market center has a group blog so they don’t have to start one and be responsible for the back end administration completely on their own. I don’t know about anywhere else, but I’m not aware of any brokerage in St. Louis that has a group blog for their agents. We should be the first.

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