“Blogs are dead.” I heard this headline in 2008 when Wired made the declaration that Facebook and Twitter had made blogs “so 2004.” Since then that headline has floated around across the blogosphere, which seems fitting. In its State of the Blogosphere, Technorati said that, although blog postings had slowed, blogs weren’t going anywhere.
No predictions have stood out to me this year, but with the popularity of “micro-blogging” on Twitter and Facebook’s similar status updates, it is no doubt that people are spending a more time on social media sites to get information. Yes, fads come and go, but we will always need quality information. Even in real estate we are seeing an increase in agents utilizing blogs instead of Websites. Blogs are essentially blurring the lines between what is a Website and a blog.
A blog isn’t a blog without quality content, so on this blog you will see posts from a variety of people at Keller Williams. Although it won’t be all real estate all the time, it will be a place for you to come and know you are hearing from some of the most talented and passionate voices in our industry. Whatever your belief – whether blogs are dead or alive, we hope that you will find this to be a great resource for educational information on our industry and an inside peek into KW.
Although I love Twitter and Facebook, I for one hope that blogs SHIFT through this ever-changing social media world and emerge even stronger.