The Trick and the Treat of Building Your Business

Nov 2, 2009 7:08:05 AM

Last week, as I was getting ready for Halloween and looking forward to the neighborhood trick-or-treaters coming to our door, it occurred to me that we could all learn a lot from our children this time of year.

Can you imagine what Halloween would be like if, instead of enthusiastically racing from door to door, the neighborhood princesses, power rangers, angels and ghosts stood on the curb and gave in to self doubt or concerns that people in the next house might not want to be bothered with another knock on the door? What if they decided they weren’t really up to trick-or-treating on Oct. 31? Or that trick or treating was just too much effort and that it would be a lot better use of their time to stay home and wait for neighbors to bring candy to them?

As the holiday season gets into full swing let’s follow the example of the children in our neighborhoods who know what it takes and are all too eager to get in the game.

Lesser agents out there are telling themselves that the holidays are the “slow season” for real estate, which means that they can slow down too. High achievers such as yourselves are excited about all of the activity that this season brings. They know that they have a lot to offer, so they’re picking up the phone, knocking on doors, throwing parties, and participating in every service project and social activity that they are invited to. Every step along the way, they are coming from contribution, answering questions about the real estate market, addressing concerns and positioning themselves as the go-to person for all real estate related matters.

The business that you generate now will determine the kind of start you have to 2010. There is not a better time than right now to do what it takes. So pick up the phone, knock on the door and ask for referrals – after all the trick is to ask and the treat is to get those referrals.

It’s up to you!