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The Trick and the Treat of Building Your Business

Last week, as I was getting ready for Halloween and looking forward to the neighborhood trick-or-treaters coming to our door, it occurred to me that we could all learn a lot from our children this time of year.

Can you imagine what Halloween would be like if, instead of enthusiastically racing from door to door, the neighborhood princesses, power rangers, angels and ghosts stood on the curb and gave in to self doubt or concerns that people in the next house might not want to be bothered with another knock on the door? What if they decided they weren’t really up to trick-or-treating on Oct. 31? Or that trick or treating was just too much effort and that it would be a lot better use of their time to stay home and wait for neighbors to bring candy to them?

As the holiday season gets into full swing let’s follow the example of the children in our neighborhoods who know what it takes and are all too eager to get in the game.

Lesser agents out there are telling themselves that the holidays are the “slow season” for real estate, which means that they can slow down too. High achievers such as yourselves are excited about all of the activity that this season brings. They know that they have a lot to offer, so they’re picking up the phone, knocking on doors, throwing parties, and participating in every service project and social activity that they are invited to. Every step along the way, they are coming from contribution, answering questions about the real estate market, addressing concerns and positioning themselves as the go-to person for all real estate related matters.

The business that you generate now will determine the kind of start you have to 2010. There is not a better time than right now to do what it takes. So pick up the phone, knock on the door and ask for referrals – after all the trick is to ask and the treat is to get those referrals.

It’s up to you!

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7 comments on “The Trick and the Treat of Building Your Business
  1. Never thought of it like that. But that is so true, children have no problem going up to houses and ringing the bell, this should be a lesson to us adult’s, just do it, what have we got to loose that we don’t already have?

  2. I did trick-or-treat in reverse. We recently moved into the neighborhood and I hadn’t met the neighbors so I made up little bags of treats and attached a card offering a Market Snapshot and went door to door delivering them to the neighbors. People liked it and it’s a foot into the neighborhood!

  3. Amen! Great post! Time to prospect.

  4. Some churches have what they call a “trunk or treat” in which all the candy is brought together to one place. You take your kids, and after they’re done playing games and jumping on inflatables, they are given a bag of treats. I agree we should prospect more and wouldn’t it also be cool host an event and then get a bag of Buyers and Sellers? :)

  5. Thanks for sharing this post again. We all have goals we’ve set for 2010; how are you coming with them? If you are on track, keep on pluggin! If you are struggling, know that it can be done with consistency and a positive attitude. Here’s to closing out 2010 with a bang!!

  6. pwkibby says:

    Thanks for the “reminder-kick”, while many others are planning their holidays and taking off on their cruises, I’m “kicking up” my mets campaign. Instead of the usual 5 or so calls daily, I’ve set a target of 15. I want 2 more closed deals this year and 4 more in escrow for January 2011. How quickly we (I) forget what works. THANKS AGAIN!

  7. dkoetter says:

    This is GREAT stuff for this current BOLD participant! Thanks!

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