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3 Tips to Improve Your Blog Now

From Guest Contributor: Mariana Wagner, Realtor® – Broker – Trainer – Coach, Wagner iTeam at Keller Williams Hope Realty, Colorado Springs, Colorado

If you are a real estate blogger, you will always be inundated by things that you “should” be doing with your blog. This can be quite overwhelming! So, let’s just break it down to 3 things that you can do – right now – to improve your real estate blog.

1. Calls to Action

Does your blog have a call to action? Just like your website, your BLOG should also make the best out of using “calls to action” to capture more business.

  • Place a link to your IDX and CMA at the bottom of each blog post.
  • Place a link to your IDX and CMA in the top section of your sidebar.

If your blog does not have a built-in IDX system, then link over to the IDX page on your website. Need an IDX provider? Consider using Wolfnet, Diverse Solutions or 1ParkPlace.

2. Maximize your Social Media Profiles

Most real estate agents have a profile on Facebook, LinkedIn and Twitter. Make the most of these sites by linking to your blog in the profile section. Also, consider adding your RSS feed to these sites.

  • For Twitter, consider using a service like TwitterFeed to automatically update Twitter whenever you publish a new blog post.
    • *Make sure that your auto-posts are not your only posts on Twitter. Twitter only “works” as a business tool when your auto-posts are used as a supplement to your human, one-on-one interactions.

3.  Write TO Your Target Audience

You have a much better chance at getting “found” when you know who you want to FIND you. Your audience could be:

  • geographic (ex: neighborhood, town, school district),
  • demographic (ex: first time home buyer, first time seller, empty nester),
  • property type (ex: condos, tri-levels, land, luxury) and/or
  • market of the moment (ex: foreclosures, bank owned)

Consistently write your blog posts addressing their wants, needs and concerns. This will earn you the title of expert – and you will become the go-to person for your target audience (and Google!). Remember: It’s always better to be a big fish in a small pond.

If you can implement these three tips NOW, you will be many, many steps ahead of your competition and on your way to an even MORE successful real estate blog … and career!

Mariana Wagner, Realtor® – Broker – Trainer – Coach

Wagner iTeam at Keller Williams Hope Realty
Colorado Springs, Colorado

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7 comments on “3 Tips to Improve Your Blog Now
  1. Johnny Sabic says:

    Very good points about blogs

  2. I love the information about adding the rss to facebook. Good idea that has been working for me and my blog.

  3. Saw you, Mariana, at the KWFR and think you are right on about just getting started…just do it! So, I am trying the Active Rain route (per Ben Kinney’s panel of experts) and will plan to have my first blog and comments up this week. I want to link it to my KW website, Facebook and beyond. Thank you for all the sharing. It’s greatly appreciated.
    Twitter to CelesteBarr

  4. Debbie says:

    Thanks for these great pieces of advice….

    I’m looking for an answer to explain to me the pros and cons of a FAN PAGE in FB??? can someone help me out here? If I go and make a Fan Page, how do I encourage people to “come over”? Thanks in advance

  5. Thanks for the great comments!

    Debbie- It is a violation of FB’s terms of service to solicit business on your profile page. So, if you hope to get business from FB, you NEED to have a fan page. Once you have a fan page, you can invite anyone you are already connected with to your fan page, or you can advertise you fan page with other forms of FB advertising. Hope this helps!

  6. Tye Caldwell-Augusta GA/Ft Gordon says:

    Thanks Mariana

    Excellent information. Now I’ve imposed a 1 week suspense to implement these actions to help grow my business and so that I can be comfortable enoughto teach it at my MC!


  7. Very good tips. I am going to spend some time tonight implementing these 3 steps into my blos!


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