Are your drip campaigns leaky? If your e-mails get classified as spam, it could kill your lead generation campaign before it ever gets started.

That’s because e-mails marked as spam usually land in your would-be buyer’s spam folder or, even worse, drive recipients to file complaints. The bottom line: Spamming is illegal.

At the very least, consumers can complain to their Internet Service Provider (ISP) and blacklist your e-mail address. Web-based e-mail programs like Hotmail, Yahoo! Mail and Gmail make it particularly easy to report spam. Worse, consumers can also file a complaint with the Federal Trade Commission via the CAN-SPAM Act of 2004, where consequences could potentially be greater.

Follow E-Mail Best Practices

People are hypersensitive to spam because it costs them time and money. In order to avoid spam complaints – and get your e-mail message in front of homebuyers – you should educate yourself about e-mail marketing industry standards. Groups like the Email Sender and Provider Coalition and the Direct Marketing Association (DMA) offer best practices for sending e-mail. Here are some of those best practices from the DMA: Continue reading ‘Launching Complaint-Free Drip Campaigns’

How can you better present your information to your audience? That was a question the KW Research department recently asked themselves. They were reading Yale University Professor Edward Tufte’s The Visual Display of Quantitative Information, looking for great ideas for displaying research data to maximize the presentations they create for agents.

I know…charts and graphs aren’t the most exciting subject and may not strike you as being relevant to what we do in the real estate industry, but there is a pearl in this that can be helpful to your bottom line.

Continue reading ‘Why Less is More When Presenting to Clients’