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How to Get High-Quality Inbound Links

One of the fastest ways to improve your search engine rankings is to build high-quality inbound links—links from other websites to your website. In fact, successful search engine optimization (SEO) demands a focus on inbound link building, also called backlinking.

Here’s why: Although Google (and other search engines) evaluate scores of factors as they rank your site against the thousands of other agent sites on the Internet, inbound links are among the most powerful determinants of where your site will show up in the list of results.

And here’s another reason to focus on inbound links: Getting more relevant links to your website also increases the chances that real estate consumers looking for your type of services will find you as they naturally surf the web.

How Not to Build In-Bound Links

Before I give you the eight ways to get inbound links, let me warn you of a tactic from the early web days that could backfire today: link trading. Also known as reciprocal linking, trading links with relevant peers can be helpful to your efforts. But joining a link farm could be SEO suicide.

A link farm is a collection of websites that each link to every site in the group. Don’t be enticed by automated programs that promise to get you hundreds of links. The links are bound to be irrelevant and the search engines will punish you for trying to outwit their algorithm. In fact, Google may even ban you. Build inbound links the right way and you will gain credibility with the search engines.

The Right Way to Build In-Bound Links

Here are eight KW-sanctioned strategies you can begin using today.

1. Launch a Blog

You can use a free service like Blogger or WordPress. Blog about your particular niche, i.e. luxury condos, foreclosures, vacation homes, or trends in your city or region. Linking from your blog to your website offers relevant inbound links.

2. Craft Strong Content

Content is still king online. If you produce interesting, relevant content, people will link to it. Let your service providers and partners know you are blogging or adding content to your site and invite them to share it with their customers in exchange for a link.

3. Consider Pay-Per-Click

Narrow in on your niche audience, choose a budget and launch a pay-per-click (PPC) campaign. The text ads link to your site, giving you a potential boost in the rankings while also driving qualified leads.

4. Submit to Directories

There are many web directories you could list your site on, like Merchant Circle and DMOZ. There are free and paid web directories. You can find them by doing a simple search online.

5. Join Organizations

When you join organizations like the Better Business Bureau, the Chamber of Commerce and industry associations, you can often get the group to link back to your site.

6. Employ Article Marketing

Have you seen sites like You can repurpose your blog content to submit to article marketing sites, position yourself as an expert, and get reputable in-bound links.

7. Get Social

When you join communities like Facebook and Twitter and post links to your site in status updates, you set the stage for high-quality links and relevant traffic to your website.

8. Write an E-book

With Adobe Acrobat Pro, you can include links back to your site in an e-book and post it on sites that host e-books, either as a free offering or for a small fee. This also positions you as an expert in your niche.

A final note: The text of the link makes a difference. Ask those who link to your site a to link on relevant terms like “Chicago real estate expert” rather than “click here.” The more descriptive the text is, the better Google likes the link.

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Posted in Leads, Technology
19 comments on “How to Get High-Quality Inbound Links
  1. mjacobs5 says:

    Love the post, Great Inofrmation. Now go out there and post you links.

  2. Rian Dean says:

    What a great article Cary. As a technology coach I constantly stress the importance of relevant backlinks to a clients site. All of the crawler based search engines look at the relevance of content as the most important factor in page rank. It’s also important to make sure that the content of the site the link comes from is relevant to content on your sites landing page.

    A link coming from an article discussing the value of a Seller’s Net Sheet won’t have relevant value if it links to a home page that never mentions net sheets. Relevance is key!

    Rian Dean
    Sales Manager
    713.357.9561 ex. 715

  3. serhiy says:

    Thanks for the article.
    I had a question about twitter/facebook links. I thought that those are “no-follow” and don’t help your SEO…

  4. Thanks for the post Cary! Look forward to seeing how these tactics will help my blog’s rankings.

  5. kwmt says:

    Even after doing all these things, we get lost sometimes in all the other google results for real estate in our area. It’s tough!

    Keller Williams MT Realty

  6. swanepoel says:

    Excellent tips Cary!!

  7. kylehogan says:

    There are some good tips there for creating links but item “3. Consider Pay-Per-Click” will not create links to your site. It will only create traffic that you pay for. The links only show up on search engines or websites that have Pay Per Click advertising displayed on the site, but those links will not be cached by search engines, therefore no link to your site.
    Item “4. Submit to Directories”, the issue is that search engines (in particular Google) have stopped caching information on all directories, even DMOZ. A link in a directory will do nothing in assisting with inbound links. Look at this way, if Google doesn’t “cache” directories anymore, than it will never see the link to you site.
    Commenting on blogs is a great way to get links to your site. It is too bad KW doesn’t realize the value of allowing comments and username links to have the “follow” attribute instead of “nofollow” (which is how it is set up now). The links on these blogs to your site will do nothing to help you “SEO”.
    A simple plugin KW could add to this WordPress blog is “Dofollow”.
    If KW wanted to help KW agents that contribute to this blog or any other contributors to this blog to get some benefit out of adding valuable content (you also get more comments on your blog so if you are blogging on your own site and use WordPress, add the plugin) do everyone a favor and remove your “nofollow”.
    From Google’s Webmaster Help: ‘ “Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.” ‘

  8. serhiy says:

    Another way to get inbound links is to offer a guest post on a hot topic on someone’s blog with a condition that you will be allowed to post a follow link to your website.

    You’ll be surprised how many blog owners will say “yes”. After all, it’s a free unique content on your website. Why not?

    You’re welcome to contact me with your real estate related post on my blog:


  9. Chico Jim says:

    All really good ideas, but I’ve also read to NOT do too much at one time! Apparently, Google and other search engines are always watching for unusual trends (i.e. lots and lots of links to a site that used to have minimal traffic). They REALLY, REALLY don’t like to feel like they are being gamed!! A steady increase in month, by month is apparently a much better appearance to the search engines. So IMO don’t rush the “social thing”.

    Thanks again for some great info!

  10. AskMaxLee says:

    Another great way to increase both inbound links and traffic is “Pay-Per-Post”.

    – Max

  11. celestial says:

    Thanks Cary. Very informative post.

    Another approach worth considering is using social bookmarking sites like,, etc. You can register at these sites and then place a bookmark back to your site or to articles you have written and published in article directories like The articles of course will also point back to your site. There is a site called that facilitates getting bookmarks in several of the sites at once.


  12. celestial says:

    Yet another great way to get back links…always type in your website name correctly…unlike mine above…and keep your sense of humor! I think it’s been a long day.

    Best wishes (again:).

  13. kenjansen says:

    I agree with Kyle, on the follow vs no follow. Even if there were a way to limit the follow links to active KW agent only, it would provide a good authoritative link back to the agents site. If KW Blog had an incoming link from each agents site that would be pretty nice too. :)


    Ken Jansen Kansas City

  14. great info..Excellent tips…very informative article…


  15. deputycag says:

    Great info for small business out there looking to get started on links building, the right way.

  16. Amazing how this is still relevant today – thanks for giving good information.

  17. thechaniavillas says:

    Great post. from the chania villas you have my love

  18. Ellen says:

    Quality inbound links are certainly helpful. Using keywords correctly is also extremely important in ranking. Over the years I had no traffic until I found

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