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Being Patient with SEO Pays Off

Unlike pay-per-click (PPC) advertising that may literally drive traffic to your site overnight, search engine optimization (SEO) strategies take time to pay off. That’s important to understand so you don’t become frustrated or discouraged and abandon your SEO efforts while you are on the brink of success.

In the last article in my SEO series, we’ll explore four important time-related SEO factors: the age of your domain, the age of your site, the age of your content the age of inbound links. Understanding these issues will help you stay patient while you wait for the reward.

How Old is Your Domain Name?

Domain registration age is important to your SEO efforts. That’s because spammers tend to have new websites with new domain names. When an ISP shuts one site down, they just launch another. Google can’t tell the difference between your brand new website and a spammer’s brand new website, so search engines proceed with caution with new domain names.

Search engines are looking for stability and credibility. As your domain name ages, it gains credibility online. Likewise, the longer you’ve reserved your domain name, the more trust you build with search engines. Spammers aren’t likely to pay for a domain name 10 years out. Just like in the real world, age associates with authority. A 35 year old has more authority than a 10 year old.

How Long Has Your Site Been Live?

Domain registration age and how long your site has been live are two altogether different animals. You may have purchased your domain name a year ago, but your website may be brand new. Google typically doesn’t give you a page rank—a value or importance assigned to your web page—for up to four months after your site launches. This is known as the “sandbox effect” and it’s one way of proving to Google that you aren’t a spam site.

How Long Has Your Content Been Posted?

Every page on the web has a date of inception. The search engines calculate the age of your page and factor that into your ranking. Google gives more weight to pages that have been posted to your site for months or years than it does pages that are brand new. That’s not to say that new content isn’t valuable. It may even be more relevant or timely. You need a blend of both if you want to keep the search engine spiders crawling your more frequently.

The point is this: When you change or add new keywords to your content—or you add new pages to your site—the results of your SEO copy may not take effect overnight, especially if you are using highly competitive keywords. That shouldn’t stop you from adding new content or continually optimizing your existing content. Just realize it takes time for the search engines to move you up in the rankings based on those changes.

How Long Have You Had Inbound Links?

When it comes to inbound links, it’s all about relevance and reputation points. Reputation points are given based on the popularity, quality and relevance of the sites linking to you. Sites with long-standing domain names have a better reputation than sites with new domain names, for example, and links that have been pointing to your site for long periods of time gain more reputation points than newer links.

Liken your SEO efforts to launching an exercise program. You won’t see results the first day. In fact, you may not see results the first week or even the first month. But it’s just a matter of time before you see the inches that were lining your waist begin to appear as muscles on your arms and legs. The same is true of SEO. It takes time, but if you use the proven strategies it works.

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9 comments on “Being Patient with SEO Pays Off
  1. kwmt says:

    The SEO class we took from KW Tech was great, i’m watching our traffic go up even as the tax credit ends!

    Keller Williams Montana Realty – Bozeman

  2. clengquist says:

    I was going to leave a comment about organic SEO…but first I had to register and then I had to retrieve and then…

    It’s hard to build readership and comments with so many hurdles up front. :)

  3. mjacobs5 says:

    Love the post, great information

  4. Amber Presley, PR and Social Media Manager says:

    @dengquist – I know, we hate that people have to register to comment. Unfortunately we were getting thousands of spam comments a day-which was hard to keep up with. We do appreciate everyone who takes the time to register and provide feedback!

  5. Just like a workout routine, if you stop, you’re belly comes back. Great tips Cary…reminds me to keep at it and it’ll pay off in the end!

  6. scott915 says:

    Great article, great analogy.


  7. kenjansen says:

    Hi Cary,

    Check out this link on about new data on site age.



  8. AskMaxLee says:

    Good quality inbound links are very very crucial, especially when your site is in the 1st page of Google.

    Has anyone had good results with link-chains with .edu and .org?

  9. How old your domain is important. Google will index your pages fast and easy to increase Google PR. If it’s a fresh domain, most likely Google is going to put it into Sandbox for months to make sure you site is legit.

    I’m doing my test here:
    I just bought an aged domain, and built a website couple weeks ago to capture Seattle home buyer leads. I’ve been spending time to build inbound links. Start making progress. Keep you posted.

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