The Big Picture and YOU

Aug 11, 2010 11:52:42 AM

I learned long ago that being steeped in the business of real estate does not necessarily translate into grasping the big picture. So I made a commitment to digging beneath the surface and understanding the critical interactions that drive the real estate market. As I did so, I realized how hungry my clients were for solid information.

I’ve never lost my fascination for the facts behind the headlines, and today, I believe that Keller Williams Realty’s sharp focus on research is central to what sets us apart as a company.

Nearly every client enters into a conversation about buying or selling a home with a lot of preconceived notions and anecdotal information. It’s our job to be knowledgeable of the actual facts and to step up as the local economist of choice. That’s what our clients are looking to us for, and it’s the basis for the trust they place in us.

But having walked several miles in your shoes, we recognize that in-depth research probably doesn’t fall in your “20 percent.” In fact, most agents aren’t trained to conduct the kind of analysis that the KW Research team is known for. So this year, we’ve compiled the results of our most recent research studies into the KW Market Navigator: Vision and Opportunities.

It’s filled with facts, stats and perspectives (see the example below or click here for a sneak peek) that you can draw from on a daily basis. And believe it or not, it’s fun to read.

Of course any observations on my part concerning the importance of research and market statistics would not be complete without my overriding perspective on the topic: The market determines the number of people who will be successful, not which ones. You get to decide if you’ll be one.

(KW agents can click here to order the KW Market Navigator)