By Alexis MacIntyre
Profit share offers unlimited income potential. But it requires unlimited thinking. When I first joined Keller Williams, I had one strong limiting belief around growing my profit share tree. I was afraid to come off like I was “selling” the company. As I’ve grown within KW, I’ve internalized a deep appreciation for our family and I’ve recognized that growing my profit share tree has absolutely nothing to do with selling KW. It’s about attracting talent.
Yes, growth is important to Keller Williams. We’re proud of this! If growing our company wasn’t important to us, what kind of business stakeholders would be? By the way, profit is important to us as well. But we are, first and foremost, a talent company. We are about attracting talent to provide extraordinary service to buyers and sellers. We are also about growing talent - and, most importantly, committed and gifted leaders. A company filled with talent attracts talent. Lots of talent equals lots of customers and lots of homes bought and sold. Lots of homes bought and sold equals lots of profit. And in a company that shares almost half of its owners’ profit? Well, that means more profit share dollars given to those associates who help grow the company!
If you want to grow a profit share tree and enjoy passive income, just spend more time getting to know the people who are talent around you. There is a quote that sticks with me, by novelist Alexander Solzhenitsyn, “Talent is always conscious of its own abundance, and does not object to sharing.” This philosophy is our soul. We share our models, our systems, our time and our owner profits. Our associates who earn profit share internalize this at a deep level. They build relationships with talented people who they’d like to be in business with and invite them to experience KW.
So remove your limiting beliefs. When you know that Keller Williams is an amazing place to be, it’s easy to grow your tree. Simple, really. People are honored to be recognized as someone who others want to be in business with. Admittedly, it can sometimes take time, but the long-term rewards can be astonishing. If you find talent and that talent feels like Keller Williams is the right fit for them, it’s a mutual win.
By the way, I’m continuing every day to work on my limiting beliefs around profit share. One of the first steps I took was to complete the exercise on page 19 of the Wealth Building Workshop: Profit Share guide--I’ve written down all the things that I love and appreciate about KW so that when I speak to someone about an opportunity with our company, I can focus on what’s most important to my heart.
What’s your limiting belief around profit share and what are you doing to remove it?