There are two types of real estate agents. Those who love Craigslist. And those who aren’t sure it’ll work for them. What separates the two, says Keith Riddle, associate with the Spokane, Wash. market center is that those who don’t love it probably aren’t doing it correctly or don’t want to play by the rules.
The Craigslist strategy hasn’t changed much since last year (see The Rise of Craigslist and How You Can Use it to Generate Leads) yet Riddle made sure to cover all the best strategies for successful lead generation and lead conversion through the online classified site. (1) Capture the audience’s attention with out-of-the-box headlines, (2) make your posts simple with a few lines of text and one image, (3) always embed links back to the specific property and other opportunities to search on your Website and (4) Play by the rules and make sure you don’t get flagged.
What really stood out was Riddle’s rules on “Not Getting Flagged” Here are 4 ways to make sure you’re ads get posted, found, clicked and converted:
1. Don’t post the same post in the same day.
2. Don’t post the same ad over and over. Riddle made it very clear that Craigslist doesn’t like the same exact ad posted over and over again for the same listing. There is a loop hole: Craigslist won’t flag your ad if you post the same listing using the same photos in a different format and with different text.
3. Don’t over-post from one email address or one IP address.
4. Don’t use plurals like “homes” or “properties.”