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GreenWorks Realty of Seattle joins Keller Williams with plans for Green education and training through KW MAPS Coaching

Just in time for Green Week, Keller Williams Realty, International is proud to announce that one of the nation’s first brokerages with the mission to improve the livability and sustainability of its community has joined the Seattle Metrocenter West market center. The move is in perfect alignment with Keller Williams Realty’s long-term and ever-growing commitment to healthy, money-smart, sustainable living!

“As a broker for the last decade who has focused expressly on making communities more livable, KW represents a natural fit,” says Ben Kaufman, GreenWorks Realty’s owner and founder. “This is a place where my focus on sustainability and its impact on growing the real estate brokerage of the future can flourish.”

Kaufman is well-known not only in his Seattle community, but nation-wide as a respected and knowledgeable leader in Green living. He has been invited to carry his message of healthy, money-smart, and sustainable homes across the country, and share his vision to educate and empower real estate professionals at Keller Williams’ Family Reunion and Mega Camp.

While less than 1 percent of all agents in the United States have had training related to green homes, more than 60 percent of buyers surveyed by the National Association of Homebuilders state their next home must possess some green elements. In response and in cooperation with Keller Williams Realty’s MAPS Coaching, GreenWorks will soon be delivering green-specific education and a designation on the Fast Track coaching platform–slated to launch at Family Reunion 2012. “We searched extensively for the right place to launch a major educational initiative for real estate agents and, because Keller Williams is committed to sustainability at the highest level, it made perfect sense for GreenWorks Realty to join forces with the fastest growing real estate enterprise in the country,” says Mark Fiebig, president of GreenWorks Realty. The overarching objective of the GreenWorks program is to position Keller Williams associates to have validity in this growing market, and to educate buyers and sellers—ultimately sell more homes.

The KW MAPS Coaching division and GreenWorks Realty are excited to move forward with this groundbreaking initiative and provide agents solid training on important Green initiatives. “Home buyers and sellers will only enjoy the economic value contribution of Green if their agents are able to promote it. Our GreenWorks coaching curricula and designation program will provide yet another way for Keller Williams associates to stand out from the competition,” adds Dianna Kokoszka, president of MAPS Coaching.

Coaching programs are just the beginning. Technology and marketing strategies will also be added as Keller Williams continues to pursue excellence and significance in North America, and the world.

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