The Stuff Legends Are Made Of!

May 21, 2012 12:07:07 PM

What are the makings of a legend?

Is it vision, strategy or innovation? Is it charisma, ambition or will? And do you become a legend on purpose? Or is it an organic occurrence?

History tells us it’s all of those things. A person becomes legendary because they are remarkable over and over again. They achieve great things despite odds and become synonymous with a certain level of innovation and ambition.

Similarly, a company becomes legendary when the people who choose to be in business with them believe in the vision and achieve their own dreams through that shared belief. They share in setbacks, successes, innovations and decisions and collectively move forward because of that collaboration. There are of course, various moments in history that illustrate this point.

A lesson in legend lore

In the book Great by Choice author Jim Collins outlines two explorers who sought to be the first in history to reach the South Pole. If you’ve read the book or heard the story, you know that one explorer Roald Amundsen was the first to get there by researching Eskimos, bringing along the right amount of time-test equipment and by taking his team 20 miles forward every day no matter the conditions. Robert Falcon Scott, on the other hand made the trek in quantum leaps on days when conditions were favorable, relied on untested equipment and “ran everything dangerously close to calculation.”

You can probably guess who made it to the South Pole first with all his men: Amundsen. Scott made it to only to find that he had been beat. He was found eight months later, frozen, just ten miles from their depot.

The moral of the story: Different behaviors cause drastically different outcomes.

Winning Behavior

We’re a resilient and competitive industry and we thrive because of it. We experience successions of successes and a slew of setbacks and there are those that are achieving great things despite odds and gaining positive momentum in a market full of obstacles. They behave like winners.

Every year, we find out who those winners are through industry-wide rankings such as the recently released REALTrends 500 Report. The findings are confirmation that our business practices are getting result and rank us accordingly. And well, let’s face it, we like to win.

We also start to see the same people show up on the list. Can we call them legends? Maybe not yet. But they are certainly on their way to earning that acclaim.

It’s exciting to see who comes out on top, who doesn’t and where we all stand. Keller Williams Realty was thrilled to see our brokerages sweep 11 categories which Inman News detailed in a recent article on their Website.

From Inman News:

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“When considering productivity per office, however, Keller Williams brokerages took the lead. Of the top 50 firms with the most transaction sides per office, Keller Williams accounted for 28 and Re/Max brokerages accounted for 15. In terms of sales volume per office, Keller Williams accounted for 27 of the top 50 firms while Re/Max accounted for 12.

This year, Real Trends also ranked the top 50 firms with the largest increases in closed transaction sides and sales volume. Keller Williams dominated the top 50 firms ranked by increase in number of transaction sides from 2010 to 2011, accounting for 19 of the 50. Re/Max accounted for seven, while firms affiliated with Prudential accounted for five.

Keller Williams also made up more than two-thirds, 34, of the top 50 firms with the highest percentage increase in transaction sides from 2010 to 2011. Re/Max accounted for eight.

Keller Williams accounted for 20 of the 50 firms with the highest dollar increase in sales volume in 2011, followed distantly by those affiliated with Prudential and Sotheby's International Realty, which each accounted for four.

Keller Williams also accounted for 28 of the 50 firms with the highest percentage increase in sales volume, followed by Re/Max at seven.

Also new this year, Real Trends ranked the top 50 firms with the largest increases in transaction sides and sales volume from 2007 to 2011. By transaction count, Keller Williams accounted for 16 of the top 50 firms in that time period, while Re/Max and Prudential each accounted for seven. By percentage rise in transaction sides, Keller Williams accounted for 31 of the top 50 firms, followed by Prudential and Re/Max at four each.

By rise in sales volume dollar count during that five-year period, Keller Williams made up just over half the list of top 50 firms at 26. Re/Max accounted for four. By percentage rise in sales volume, Keller Williams also dominated, accounting for 31 of 50 firms, followed by Re/Max at four.

Keller Williams' lead in sales volume is partially, but not completely, due to high average sales prices in the areas in which it does business. Of the top 50 firms with the highest average sales price in 2011, Keller Williams accounted for 11, while luxury franchisor Sotheby's International Realty accounted for 15. Re/Max accounted for four. The bulk of the rest was made up of independent, nonfranchised firms.”

Our congratulations to everyone who made the list. We are especially proud of our Keller Williams associates who continue to outpace the competition, earn more business and secure a better future for their families.