The energy was high and the message was clear as Mark Willis, CEO, Keller Williams Realty welcome leadership to the Mid-Year State of the Company address.
Launching into his speech on the company’s performance so far this year Willis made it very clear on the vision for the coming years. “It’s first, to be No. 1 in agent count by Family Reunion; second, to be No. 1 in transactions; third, No. 1 in volume; and ultimately, No. 1 in all categories all over the world. Doing that will create unstoppable energy at every level of this company and our lives,” he said emphatically.
Among the highlights from the speech was Willis’ focus on pride – or the lack of it. “Why do we want to be No. 1? Well, it’s not for pride,” he stated. “Our ‘Big Why’ begins with our love and passion for what we do and why we do it. It’s fueled by our dedication to serving our associates. And it’s unquestionably about fulfilling our mission to build careers worth having, businesses worth owning, and lives worth living.”
Keller Williams and its associates have long been known as a “different kind of real estate company,” and Willis made certain the audience knew the company’s growth path would be different too. “One of the traps of getting big is allowing ourselves to become complacent – to think and act as traditionalists … to operate like a ‘so-called’ big-box company,” he said. “Traditionalist thinking didn’t get us where we are today. Traditionalist thinking didn’t allow us to expand and grow while every other company contracted. And traditionalist thinking isn’t going to lead us along our trajectory of dominance and innovation.”
Growth in agent count wasn’t the only measure of performance. Associate performance over the past 12 months was proof: Units per agent are up 24 percent, volume per agent is up 22 percent and GCI per agent is up 26 percent over the last 12 months.
“That’s phenomenal progress! Keller Williams family we challenged you to raise the bar in service and productivity … and you nailed it!” The result of that productivity was evident when Willis announced another achievement: 90 percent of Keller Williams market centers are now profitable up from 82 percent this time last year. “This is the highest percentage of profitable offices we’ve enjoyed in the history of our company – another significant milestone. Congratulations! Let’s keep going!” he declared enthusiastically.
In closing, Willis made perhaps the boldest statement of the entire speech – one that had the audience energized for Family Reunion 2013. “It’s 150 Days until we will meet again at our annual convention,” he said. “And it is our intention to announce that Keller Williams Realty is the No. 1 real estate company in North America. Keller Williams Realty is a company of destiny. It’s God, Family, then Business. Let’s complete this March to No. 1!”