Build a Business Plan for 2013

Dec 7, 2012 11:38:27 AM


A lot happens in December. There’s the post-Turkey Day shopping bonanza and holiday decorations. There are office parties to attend, travel plans to finalize, friends and family to share meals and be merry with, gift wrapping, shipping, and oh, did we mention more parties? Yep, it’s a jam-packed month. So where, in all of the eggnog, presents and jingle-jangle do you fit a business plan? For some, the answer is simple: do it in November. For others, it’s about finding time and putting focus on how you are going to have the next “best year yet,” even when things are busy.

As we navigate our own office parties, end-of-year projects and general holiday festivities, the KW Blog Editorial team decided to pull together our favorite posts to help you create a business plan for 2013.

A Master Plan from the Master Planner

For most entrepreneurs and independent business owners, the fourth quarter is a time for reflection on the past year’s successes and an opportunity to put together a business plan for the next 12 months.

As you might imagine, Gary Keller, co-founder and chairman, Keller Williams Realty, Inc., goes through a rigorous business-planning process. In a blog post from 2011, we were lucky to get our hands on an email exchange between Keller and Todd Butzer, regional director, North Central, on the best process for creating a “Master Business Plan.”

Finding Focus in a Fast-Paced Business Environment

When it comes to creating an action plan with achievable results, people tend to go one of two ways:

1. No real plan ever gets created, or

2. An overly complex plan with no focus is made.

And both tend to lead nowhere. The KellerINK team tackled these two trouble-spots using the GPS method, which is a simple, effective approach to writing a business plan. If you’re a Keller Williams associate, you’ve most likely heard it referred to as the “1-3-5.” Read the full post on plotting your company’s 2013 GPS.

Seeking Successful Social Media Systems

As much as we want to say that we’re sick of social media, it remains a tool that is effective at fostering relationships with clients and communities. The trick, as we’ve found from talking to top-producing real estate agents, is that you have to a have a system or a set of rules to manage it every single day. If you’re in need of some social-media-management insight in the New Year, read our blog post on how to manage your social brand on a budget or how to generate leads, using Facebook.

Remember the “Fourth L”

In The Millionaire Real Estate Agent, co-authors Gary Keller, Dave Jenks and Jay Papasan wrote about the three “L’s”: leads, listings and leverage. [You can watch a quick tutorial of the three L’s of the Millionaire Real Estate Agent on the KW YouTube channel.]

Recently, we had the pleasure of reading an excellent blog post from Shaun Rawls, a long-time owner, investor and leader with Keller Williams Realty. In it, Rawls presents a “fourth “L”: love. He says, “When I teach the 80/20 Principle, I spend a lot of time talking about the three L’s, why they are so important and how one can stay more focused on his or her 20 percent throughout the day, week, month and year. But I also talk about ‘the fourth L.’ The fourth L is ‘love,’ and I consider this the most important ‘L’ of all.”

Rawls is right. The three L’s of a Millionaire Real Estate Agent don’t matter if you aren’t giving and receiving love to and from those who are most important. You can read Rawls’ full blog post on leads, listings, leverage and love over on his blog: “Shaun’s Corner.”

That’s it for our roundup of blog posts on writing a business plan! If you’re in search of more, check out these Keller Williams Websites, which are home to even more business- planning resources.

Resources to Create a Business Plan

MREA Business Plan

KellerINK: The Millionaire Real Estate Agent

MREA Chart of Accounts

192 Tasks Lists for Megas


Your Big Why

Economic Model Exercises

Lead Generation Exercises


Business-Planning Video Series