A New “Sign” In Luxury Coming January 7, 2013
Atlanta, GA December 7, 2012 — Keller Williams Realty announced today that one of the largest luxury divisions join the ranks of KW Luxury Homes International. With close to 60 current members the metro Atlanta division will formally launch on January 7, 2013 with a new look, image and benefits to both clients and agent members. The division focuses on listing and selling homes in the $750,000 and above price range.
With more than 1,200 members, KW Luxury Homes International is the elite, luxury properties arm of Keller Williams Realty, currently the 2nd largest real estate company in the United States. The organization offers eligible associates extensive training, marketing and technology resources as well as elite designation as a Luxury Homes Specialist via The Institute for Luxury Homes Marketing and benefits with the Wall Street Journal online.
Shaun Rawls, Operating Partner, The Rawls Group, Atlanta noted: “Launching this division is reminiscent of launching Keller Williams in the basement of my home thirteen years ago. Only this time, we launched at the St. Regis, Buckhead. I am thrilled to be a part of one of the most successful luxury homes divisions in Atlanta and look forward to the growth and great success in the Atlanta market. This area is an obvious place for this brand and we are excited to be leading one of the most powerful groups in the area.
Dee Shultz, the founder and chairman of KW Luxury Homes International said: “We know that the vast majority of luxury property transactions – on both the buying and selling side – are driven through agent connections, and our agents are among the most well-connected in North America! With Keller Williams Realty’s network of 75,000 associates and our luxury-specific referral network, we serve our buyers and sellers at a higher-level.”
About Keller Williams Realty, Inc. and KW Luxury Homes International:
Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United States, with almost 700 offices and more than 75,000 associates in the United States and Canada. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate its agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders. In 2007, the company founded a member-organization for its luxury homes specialists, KW Luxury Homes International, providing training, marketing, and technology resources for associates serving high-end clientele. For more information, or to search for luxury homes for sale, visit www.kwluxuryhomes.com.