Take Your Lead Generation Behind the Camera

Jan 27, 2013 9:54:11 AM

Here on the KW Blog, we write a lot about how real estate agents can use video to generate leads. It’s a powerful tool that marries well with the way consumers are searching for homes today (think virtual tours or market statistic updates.)


And consumers are definitely tuning in. The National Association of REALTORS® recently reported that 58 percent of buyers wanted to see videos when looking at property online. That’s a big number and one that will surely rise as the Gen X and Yers enter into their prime buying years.

So how do you boost your online presence with effective video marketing?

If you’re attending KW’s Family Reunion in a couple of weeks, you’re in luck! Video is making a big splash. You’ll even have experts from Keller Williams Realty International’s own video production department (known around here as “Win-Win”) who will be on-tap to give you the latest video tips and tricks.

Be sure and save these six video marketing break out sessions to your Family Reunion itinerary which you can do by logging into at familyreunion.kw.com.

1. Make Money with Video

Hear top agents share their tips, tricks and best practices for making more money and closing more business using video at a high level.

2. Video in 6 Easy Steps

Watch and learn the simple six-step process for shooting and sharing your own videos. You’ll also see the latest low cost (and free) tools to make video in less time!

3. I Hate Video!

Want the benefits of video without the work? Discover the free videos already made and customized for you. Also explore leveraging your time with the KW Video subscription service which lets you customize your own videos in minutes!

4. Video Star Secrets

Marketing with video can really boost your business. Learn on-camera techniques for being effective, looking good and creating video with confidence.

5. Enhance Your Website with Video

Learn how you can add video as a dynamic component of building your personal brand. Tech gurus share video marketing tips for enhancing your online presence and share how you can maximize your lead conversion and increase SEO ranking.

6. Jazz Up Your Touch Campaigns with Video

Video is one of the most popular mediums for online communication. Learn how to craft video messages you can integrate into your touch campaigns.