Keller Williams Realty announced that it is now the largest real estate franchise company by agent count in the United States. In recent years, the company has surpassed RE/MAX, Century 21, and then finally Coldwell Banker to secure the industry’s top position. The news, based on publically available information as of Feb. 6, 2013, was announced in front of more than 10,000 Keller Williams associates during the company’s Family Reunion.
CEO Mark Willis declared: “We are one family, we have one destiny, we share one thing. We are America’s #1 real estate company by agent count!”
Willis also reported on the strong productivity gains by Keller Williams associates in 2012. Year over year, per-agent units increased 23 percent, closed volume was up 31 percent, and gross commission income rose 28 percent. Moreover, a record 91 percent of the company’s offices were profitable for the year. The company also announced total profit share of $55 million – an increase of 44 percent over the previous year.
During her State of the Culture report, Keller Williams Realty President Mary Tennant updated attendees on KW Cares, which in 2012 awarded $2.7 million in grants to associates and their families in need.
“One of the keys to Keller Williams Realty’s phenomenal success has been our ability to grow organically – from agent to agent, from market center to market center, from country to country – earning our reputation one person at a time,” Heller said.
Willis’ presentation was followed by a 30th anniversary party featuring the Doobie Brothers.
The No. 1 announcement and celebration capped a remarkable year for the company: J.D. Power and Associates ranked Keller Williams “Highest in Customer Satisfaction” among both home buyers and home sellers; Keller Williams was ranked No. 9 on America’s Top 150 Workplaces – the only real estate company on the list; and in April, Keller Williams Realty co-founder and bestselling author Gary Keller will publish his latest book, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results.
Willis thanked associates and implored them to “never back down” from their #1 position in the industry: “Let’s celebrate tonight, but watch out, competition. Tomorrow we’re going to be working harder than we’ve ever worked before. Our ONE Thing is to be #1 in agent count and transactions and volume all across the world!”