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Keller Williams Realty Becomes First Real Estate Franchise to Release Agent-Branded Mobile Search App

Yesterday, Keller Williams Realty had the pleasure of announcing the release of a mobile app customized for each of our company’s 88,000 associates!  This was a huge milestone because we are the first real estate franchise to offer every agent and office an individually branded real estate search app.

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Here’s how it works. Agents receive a unique URL and text code to share with consumers. When consumers use the app, they can easily search and compare properties and connect directly with their agent of choice about the listings they want to see.

“At Keller Williams, we’re agent-centric and consumer-centric at the same time,” CEO Mark Willis said. “By being the first to provide our associates with their own branded app, we are empowering them to achieve extraordinary results and deliver exceptional client service. And by providing consumers with an easy-to-use app filled with helpful features, we’re putting the home search process where consumers want it most – in the palm of their hand.”

The app – which is provided at no cost to real estate agents or consumers – is available for Apple and Android platforms.

Features for agents include:

  • Advanced lead capture capabilities with leads from all MLS listings going directly into eEdge in accordance with Keller Williams Realty’s “My Listings, My Leads” philosophy;
  • Individually branded app with the associate, team or market center name and contact information;
  • Fully integrated with Keller Williams Realty’s proprietary listing database, as well as IDX where available in the U.S. and Canada; and
  • Listings appear to homebuyers searching in the area.
Features for consumers include:
  • The ability to search for homes based on criteria or by custom drawing on an interactive map;
  • GPS localized data displays homes in a given area that match the consumer’s price range;
  • The ability to easily swipe through galleries of photos to decide whether a home fits one’s needs and then add it to saved searches for convenient reference on the app or via the agent’s website, where the saved searches are synced;
  • The ability to save notes on properties for future reference; and
  • Faster communication between agents and consumers via call, text or email.

“The Keller Williams app is a powerful tool for our associates to serve their communities,” President Mary Tennant said. “We passionately believe that real estate is a local service business and our app reflects that philosophy. We are honored to be in business with associates who continue to lead the way in creating win-win experiences for consumers.”

Visit myKW to learn all the ways your new personally-branded Keller Williams app can get you more leads and win more business. 

Got any good tips on getting started? Share it in the comments section below!

Posted in KW Now, Technology
 
2 comments on “Keller Williams Realty Becomes First Real Estate Franchise to Release Agent-Branded Mobile Search App
  1. Jessica Geraty says:

    I think the app is great for people that have androids and iphones, but you should make a similar app for windows phones.

  2. James Simpson says:

    I think the app is bad for agents because it doesn’t allow the user to “like” the agent, just the KW Facebook page. Seems wrong to not connect the user with their own agent. Lots more, like there are 10 steps to get the app on the phone when a web app with all the same links would take 1 step. Also, why not feature the agent, all about the agent, an image of the agent, links to the agent’s LinkedIn, listings, etc., up front? Most people don’t want to connect with an institution when they can connect with a live agent….I’m going to offer an alternative at http://www.localmobil.com

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