Using Social Media Dashboards to Manage Your Accounts

Aug 13, 2013 2:09:06 PM

Facebook. Twitter. LinkedIn. Pinterest. Tumblr. YouTube. Google+. Sometimes, keeping up with the latest social media venue for your real estate business can seem like a full-time job. By the time you’re done working on your fliers to your farm, who has time to update a half-dozen more sites?

Enter social media dashboards. Platforms like Hootsuite, SocialSprout and others create an all-in-one interface for you to update your social media sites, preschedule posts, and view others’ posts in one central location. By allowing you to post across platforms, schedule your posts or tweets in advance, and post different content without having to log into each individual account, these social media hubs can save you time and make it easier to create and manage a consistent social media presence.

Here’s how they work: Create an account with the platform. Usually, they’re free, but some may have small subscription cost. Then, follow the directions to connect your various social media accounts to the dashboard platform. Some do not support specific social media channels, so be sure you choose the system that supports the ones your use most frequently. For example, TweetDeck only manages Twitter feeds, but allows you to preschedule tweets so you can have regular content from your account multiple times a day without logging in every few hours to post. Some have mobile apps that allow you to post from your tablet or smart phone in addition to your computer.

Here are a few of the more popular dashboards and their pricing:

Tweetdeck: Acquired by Twitter, Tweetdeck dropped its support for Facebook and other social media. Billing itself as bringing “more flexibility and insight to power users,” this app might be a good choice for those whose social media presence is focused on Twitter. You can monitor and manage multiple accounts, arrange your feeds to focus on the most important content, and preschedule tweets.

Hootsuite: Hootsuite supports Facebook, Twitter, LinkedIn, Google+ Pages, Tumblr, Wordpress, and others, so it’s a good option for those who manage multiple social media profiles. This platform also lets you preschedule content. It provides analytics reports that allow you to see what content is getting viewed, shared and discussed. The basic plan is free and allows you to manage up to five social media profiles. The Pro version has more bells and whistles and includes up to 50 social media accounts.

Postling: This dashboard supports Twitter, Facebook, Flickr, YouTube, Wordpress and LinkedIn. Trying it will cost you $1.00. After that, it’s $10.00 per month. Postling lets you preschedule posts and also aggregates all comments so you can review and respond to them in one easy-to-access list.

SproutSocial: This platform supports Google+, LinkedIn, Facebook and Twitter and provides easy-to-read analytics in chart format that allow you to see what content is exciting your audience. After a 30-day free trial, the platform costs $39.00 per month.

Do you have a favorite social media dashboard? Weigh in in the comments section below.