Follow KW

Keller Williams Unveils New Logo, Launches Rebranding Campaign

Keller Williams Realty, Inc. announced today that it is launching an international rebranding campaign featuring a redesigned logo and brand identity.

“We knew that the day we officially celebrate our 30th anniversary was the right time to unveil a completely new look for our associates,” CEO Mark Willis said. “It’s an exciting, more relevant brand for a company that’s growing and changing the entire industry – a company that’s attracting the next generation of real estate professionals.”

Web

“With this evolution of our brand, we’re really staying true to our brand philosophy,” said Ellen Curtis, executive director of marketing and communications for Keller Williams. “We stand behind our agents, not in front of them – and our new identity reflects that. It’s purposefully simplified to complement our agents’ brands – not compete with them.

“We also believe that it’s a look that will resonate with tomorrow’s home buyers and sellers and reinforce our agents’ position as forward-thinking, sophisticated and savvy,” Curtis added.

Keller Williams President Mary Tennant said, “The original Keller Williams logo has certainly withstood the test of time, and we knew it was time to revitalize, revamp and rethink our brand position in the industry. We’re thrilled to celebrate our 30th birthday this way.”

The company will immediately begin rolling out the new branding across its platforms, products and tools, including its proprietary marketing system, eEdge, and its new mobile app, which powers more than 90,000 agent-branded real estate search apps – one for each of its agents.

“We’re introducing the world to the next evolution of Keller Williams,” Willis said. “We have always been an industry thought leader, a maverick, and we want our entire identity to reflect that.”

 

Posted in KW Now
 
9 comments on “Keller Williams Unveils New Logo, Launches Rebranding Campaign
  1. I love the new logo and the constant innovation that KW always provides. Thank you team, great job!

  2. Tammy Wiggins says:

    Clean modern lines…..love it!

  3. Michael Jay Perry says:

    I needed some new career apparel anyway ! *L*

  4. Toby Barnett says:

    Looking pretty sharp KW and congratulations on the 30th Anniversary milestone! What an achievement for all to celebrate!

  5. Brian M. Paris says:

    Yeah I like the new branding!

  6. W. Kirk Lutz says:

    What are the fonts used in the KELLER WILLIAMS text of the logo?

    • W. Kirk Lutz says:

      If you don’t know, could you put me in touch with whoever designed the logo? We are trying to create some materials and would like to use the correct font. Closest we can figure is that the KELLER is in “Fett Engschrift” and the WILLIAMS is in “Humanist 521 Light”. Both are very close but I don’t think they are quite it.

7 Pings/Trackbacks for "Keller Williams Unveils New Logo, Launches Rebranding Campaign"
  1. […] post Keller Williams Unveils New Logo, Launches Rebranding Campaign appeared first on KW […]

  2. […] post Keller Williams Unveils New Logo, Launches Rebranding Campaign appeared first on KW […]

  3. […] post Keller Williams Unveils New Logo, Launches Rebranding Campaign appeared first on KW […]

  4. […] Williams has a great new log0 ..just launch […]

  5. […] Keller Williams has re-branded… […]

  6. […] on October 18, 2013 by adminkwblog                                            […]

  7. […] Looking pretty sharp KW and congratulations on the 30th Anniversary milestone! What an achievement for all to celebrate!  […]

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Archives
Search by Category
Tweets from Keller Williams Realty