After several months of industry debate over the experimental agent-ranking tool AgentMatch, Realtor.com has concluded the pilot program. It will continue to focus on a larger project which, according to a press release, intends “to create the most accurate and complete resource for consumers looking for a Realtor online.”
The controversial AgentMatch tool allowed consumers to search for agents by city, ZIP code and neighborhood, and filter results according to MLS statistics such as number of listings represented, homes recently sold, average days on market for homes sold and list-to-price ratio. Realtor.com launched the pilot project in July, relying on data from two MLSs: Loveland, Colo.-based Information and Real Estate Services LLC (IRES), the MLS for five Realtor associations in Boulder, Fort Collins, Greeley, Longmont and Loveland; and the Greater Las Vegas Association of Realtors MLS, which provided agent performance data in Las Vegas, North Las Vegas, Henderson and Boulder City.
Keller Williams issued a statement on Nov. 22, 2013 strongly urging associates to oppose the agent rating platform taking the position that agent rankings should be based on consumer reviews, not performance metrics.
“We feel that using the data passed through the MLS will result in rankings that are completely arbitrary and create lopsided opportunities for some,” the statement said. “We are firmly against it on the basis that it does not represent the best interests of agents and consumers.”
Keller Williams President Mary Tennant, was also invited to share her perspective on the topic with Inman News’ readers. She further clarified Keller Williams’ stance.
“[We are] staunchly in favor of transparency and reviews – it’s the flaw in the data that is currently being used for agent rankings on sites such as AgentMatch that we take issue with.
“If realtor.com wants to be the leader in this arena, it must figure out a way, by working with agents, to make the rankings reflective of information that will actually help consumers make an educated choice about whom to choose for their real estate experience. This feels like an attempt by realtor.com to win back traffic and consumers without trying to make it a win for our agents.”
Errol Samuelson, Realtor.com’s president, commented on the data discussion, saying that “using an algorithm to ‘match’ consumers with REALTORS is misguided. A computer cannot find the best Realtor for someone, just like a computer cannot place an accurate value on a home.”
Keller Williams is pleased with the announcement and the fact that experiences such as service and quality will continue to be reviewed and rated only by your customers.