The retreat started with a powerful and energetic presentation by Mike Lipsey, president of the Lipsey Company. Lipsey shared best practices on topics including investment brokerage, needs analysis webinars, performance leasing, tenant rep, teams, technology tools, team compensation, 70/30 transaction/recurring, presentation models and closing techniques.
Over lunch, attendees talked about their listings and potential deals, connecting investors, developers, and interested buyers. The very first deal presented was the last remaining measure mill in the U.S.
Following lunch, Rich Uzelac, executive vice president of KW Commercial Corporate Services, introduced the new Corporate Services program. Agents were excited to learn about the program and the earning potential it presents for referrals.
Schuyler Williamson, director of KW Commercial, closed out day one with the KW Commercial Roadmap, including where the company stands and where the future growth will take them. KW Commercial has grown to 1,480 members as of August 2014. As for production, KW Commercial has closed more volume in the first eight months of this year than it did in all of 2013. KW Commercial is focused on providing commercial agents with tools be more mobile and collaborative, starting with the KW Commercial mobile app.
“Our vision is to be the wealthiest commercial real estate company on a measure of per agent income,” Williamson said. “This is the key to leadership.” “Here is what you can expect from us: We will always be agent-centric, we will always stay in culture, and we will always stick to our economic model.”
Day two of the KW Commercial retreat began with a highly anticipated presentation on best practices for using a contact management system. This session included demonstrations on how the tactics discussed are executed on the KW Commercial contact management software and allowed for hands-on interaction.
Next up, Bob McComb, creator of the Top Dogs Program, brought the room to life with his discussion “Taking Your Business to the Next Level.” These proven methods can be adopted by all brokers regardless of expertise or time in the industry. McComb implored attendees to “start with the end in mind!”
One of the trending discussion topics throughout the retreat was the KW Commercial Mobile App, which was just released. Todd Kuhlmann, mobile app developer, consultant and CEO at CRE Tech, Inc., introduced the app and its features to the audience and trained them on how to utilize the app for their business.
The retreat came to a close with the Economic Market of Commercial Real Estate, presented by Mark Dotzour, along with a top brokers panel. The panel discussed best practices and success strategies, and Steve Wayne, owner of ProspectNow delivered a presentation. Wayne discussed how to use the ProspectNow system to find active buyers, sellers and tenants. Additionally, REIS experts demonstrated how brokers can use the REIS platform tool to provide local economic analysis, forecast rent, vacancy, and inventory for all asset types, and value properties using comparable sales prices, financing terms and cap rates. The final session demonstrated to participants how to use Rei Wise to conduct a financial analysis and market the investment analysis in business.