Imagine what your business would look like if you could funnel all your contacts, leads and clients into one database. Take that a step farther and imagine if in that same system, you could create, print and send custom marketing materials as well as manage all of your website listings. What if we told you that Keller Williams associates already have all of that at their fingertips? It is called eEdge. Adam Franzetti, a Keller Williams associate in the Dallas Preston Road market center, took his business from $2 million in closed volume to almost $10 million in just 12 months. Franzetti shares his tips for amplifying your results and increasing your profit.
Make a Game Plan
For eight solid weeks, Franzetti committed to working on the back end of eEdge every day from 5:30 a.m. until 9:00 a.m. He took this time to study the platform and work on managing his database. He made database management his ONE Thing. After just two months shaping up his database, Franzetti tripled the amount of business he did during the first half of the year. His conversion rate went from 1 percent to 3 percent.
"[eEdge] will directly impact your productivity, which will improve your profitability. That’s a small price to pay for a state-of-the-art system that streamlines lead management, contact management, marketing management and transaction management," Franzetti exclaimed.
Nurture Your Relationships
"I believe that real estate is much more than simply buying or selling a home. Developing relationships and building trust is essential. So, excellent customer service is what closes the deal, and eEdge makes excellent customer service so much easier," Franzetti says. Even with technology, "It still comes down to customer service and personal touch."
Measure Your Results
Franzetti says he gains a lot from the web analytics offered by eEdge. "I often spend 30 - 40 minutes each day reviewing where the lead came from, how many homes the person looked at, how long they looked at each home and if they concentrated on a specific neighborhood or price range," he said. "For instance, today I saw that a lead had looked at 10 homes in the $200K - $225K range in only one part of town. When I contact them, I already know so much about them. The insight helps me more efficiently secure the appointment."
"Without any extensive technical training, we have built pages on eEdge to target niche markets. A large Toyota facility is being built now in north Dallas. It’s expected to bring thousands of new jobs to town. With eEdge, we were able to craft a page that specifically targets these people. We are already seeing a lot of click-throughs and activity on that page," Franzetti said.
"Besides the obvious benefit of improving my own profitability, eEdge has been the reason I’ve needed to add people to the team. Nothing brings me more joy than knowing that Franzetti Real Estate is not just providing for me and my family, but is also making a rich, rewarding life possible for my team and their families too," Franzetti concluded.
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