Why Home Staging Sells
Real estate agents and sellers know how important it is to show a home that is presented in its finest form. Statistics show that staged homes sell faster and for more money. Interestingly, it is estimated that only 10 percent of prospective buyers can visualize a home looking any different than the way it looks when they walk in the door. They need help and you can help them!
Staged homes give the perception that a home is well-maintained and stylish. Working with the flow of a home, eliminating personal effects and clutter, and arranging furniture can make all the difference a home needs be best presented.
The Two Types of Staging
In an occupied home, furniture can rearranged to showcase each room’s functionality and flow. Removing an abundance of personal effects allows the buyer to envision themselves in the home, rather than feel like an outside guest visiting. If the budget permits, upgrading floors, replacing countertops and adding a fresh coat of paint go a long way to spruce up a home.
As is often the case with a vacant home, the buyer is focused on the things that need fixing, the cracks in the walls, the worn carpets, the dated countertops, etc. Buyers can also have difficulty envisioning what to do with the space. Staging offers suggestions they can build on.
Here Are a Few Pro Staging Tips to Help Your Sellers
Candles, freshly baked cookies or room fragrances may seem to evoke pleasant associations, however, they can also bring about negative associations. While one person may love the smell of a particular scent, another may hate it.
Over masking with scent is also a red flags for buyers that there is an odor issue in the home. If there is an odor issue in a home, it is best to address the cause, rather than mask it.
Area rugs, pillows, bedding and lighting are a great ways to introduce color and newness to rooms. A family of color throughout the home weaves warmth and cohesiveness together. Well-lit rooms evoke space and openness.
3. Declutter and Depersonalize
The first thing a stager will likely do is remove many of your personal effects and decorations – do not take it personally. It is important to take a step back and realize that buyers want to envision your home, as their own. Creating a neutral environment will help buyers connect with a house and see themselves living in it.
4. Show Off Your Storage
Remove excess furniture, clothes and items in storage areas of the home such as closets. Buyers want to see the size of closets and storage area.
5. Don’t Forget the Outside!
Curb appeal is your homes first impression. Spruce up its curb appeal by:
Mowing the lawn and trimming any necessary trees/shrubs
Power washing your driveway, deck, walkway and any other outside area
Add a fresh potted plant and a new doormat to welcome buyers to your home.
The benefits of a well-staged home are plentiful. A staged home suggests that the home has been well maintained and may even shift attention away from imperfections and otherwise negative selling points.
Do you want to provide staging expertise for your clients? Read about how a Chicago area Keller Williams team has staged its way to multi-million dollar success.