Author Archive for Keller Williams Realty

What does a listing presentation with a distressed homeowner sound like?

RyanOvermyer_ShortSaleListingPresentation

WE ASKED Ryan Overmyer!

What does a listing presentation with a distressed homeowner sound like?

The listing presentation is a two step process.  First we do an initial over-the-phone qualification. If the projected terms are acceptable to the borrower(s) we then schedule an in-office appointment with borrower(s) for a final review and to sign documents. I have them sign anything and everything we could ever need. We also schedule a convenient time for the photographer to visit their home.

By the end of the initial call sellers feel so comfortable even after such a short conversation because I’m usually able to tell them what the exact terms and/or outcomes of their short sale will most likely be. I’m able to do this because I speak with so many banks so often. Also be prepared to field questions about credit, a timeline and their individual financial circumstances.

Script: Initial Over-the-Phone prequalification

Seller: I’m interested in receiving more information on how a short sale might be a good option for me.

Agent: Certainly. Would it be OK if I asked you a few quick questions that will help me answer YOUR questions a little more accurately?

  • What do you think your home is currently worth?
  • Deal Breaker for Overmyer: An anticipated sales price of under $100K.
  • How would you rate your home’s current physical condition?
  • Deal Breaker for Overymyer: Poor condition.
  • Who is/are your lien holder(s)?
  • What are the estimated mortgage balances?
  • How many borrowers are on the loan(s)?
  • Are you currently up-to-date or behind on mortgage payments?

(Note: Give them the most probable outcome of the sale based on their answers to these questions. For this script, we’ll assume there is one borrower with one MajorBank mortgage loan.)

Agent: OK, thank you! Now, let me give you the “cliff notes version” of how the short sale process would most likely go for you. Please keep in mind that the results of your short sale are incredibly bank specific! If you had a lien holder other than MajorBank Mortgage – we’d project a very different outcome.

  1. First, we’ll place your home on the market – listed at market value.
  2. Then, we’ll retain a purchaser and market value offer for your home.
  3. Then, we’ll lock that purchaser in place and assemble your short sale package. Your lien holder will require various financial documents – and we’ll email you a checklist of these required documents prior to getting off the phone today.
  4. After we’ve finished assembling your short sale package – we’ll submit it to your bank and begin the negotiation process.
  5. Since your loan is with MajorBank, here are the terms we’d expect to receive.*
  6. Do these anticipated terms sound acceptable to you?

*Bank terms trend quickly. So it’s important that you giving clients accurate information. If you’re unsure about the probable outcome of the short sale – consult with another short sale expert or wait to offer the expected outcomes until you have reliable information to back your predictions up.

KW In the News Week of Jan. 23 – 27

  • Keller Williams Augusta welcomes Mark Jacobs & Associates, expands into luxury real estate. http://bit.ly/AAPqBk
  • Welcome to the Family! Keller Williams Realty’s Englewood, Florida, Office Awarded Keller Williams Franchise. http://bit.ly/w4hS1u
  • Baylor University’s Hankamer School of Business has published its quarterly Keller Center Research Report, an online compendium of academic articles focused on residential real estate research and summaries of scholarly journal articles and books relevant to real estate sales agents. http://www.baylor.edu/business/kellercenter/

What’s New from Keller Williams YouTube

  • News you Can Use: Mortgage Minute, a new video series, informs your clients on the lending process and aids them in making important financial decisions. http://bit.ly/wMddrD

Keller Williams Headlines – Week of January 2, 2012

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Welcome to 2012! As we kick off a New Year, all of our contributing writers are excited to bring you brand new content. You’ll find smart strategies to keep your day-to-day business firing away, inspirational messages to get you in the right mindset to reach your biggest goals, weekly updates on news-worthy happenings coming from your markets, and the latest breaking news from Keller Williams Realty International. We hope you’ll join us in ringing in 2012 in a big way, visit often and share with everyone you know!

Here’s a look at the news-worthy items this week:

Diane Gross, associate at the Newport Beach, Calif. Market Center blogs about Why she Moved to Keller Williams Realty: http://inside-real-estate.com/dianegross/2011/12/28/why-i-moved-to-keller-williams-realty/

Keller Williams Coastal Area Partners in Savannah, Ga. dubbed“Comeback Business of the Year.”: http://bit.ly/wgMab0

The Keller Williams Realty International Support Center Released the 4th Quarter Issue of OutFront, its company-wide publication: http://www.kw.com/kw/outfront.html

The first 100 Family Reunion 2012 Breakout  Sessions were released: http://familyreunion.kw.com/breakouts

Inman News announced it’s 100 Most Influential in Real Estate and Keller Williams Realty’s own Gary Keller, Cary Sylvester, Ben Kinney and Sue Adler made the list: http://www.inman.com/inman100

Exclusive Sneak Peek From Gary Keller!

The December 15 DEADLINE is a Week Away!
Don’t Miss Out on Getting a Seat at Gary’s Session

EXCLUSIVE: Sneak Peek from Gary about his Saturday Session!


You need to REGISTER by December 15 to secure your FREE spot to hear Gary Keller speak at his special Saturday Session where he’ll give a sneak peek into the content of his next book! You do not want to miss out!

Extra perk: Register by the deadline and you will also receive your name badge in the mail and avoid the registration lines completely!

Facebook Sweepstakes: Six Days of Prizes for Registrants!

Have you liked our facebook page yet? We have six more reasons why it pays to be social! Every week day starting tomorrow we will be announcing a daily giveaway for Family Reunion registrants until our December 15 deadline. Everyone registered up to that day is eligible.

Please click here for official rules and regulations.

What Else is Hot This Week?

Experience the Power of KW Culture

Join Clint Swindall, professional speaker, trainer and consultant extraordinaire at our Cultural Summit. Celebrate the power of our unique culture and learn how to foster its growth in your market centers. Be sure to select Cultural Summit as an item when registering!

Put Your BEST Foot Forward

Red Bash is where the best of the best get the opportunity to strut their stuff for their Keller Williams Family! Do you have what it takes?

Click here for full submission guidelines.

Looking for a Roommate?

If you’re hoping to find a roommate to save some money or you’re having trouble getting into a hotel close to the Convention Center, be sure to check out our new Roommate Request Board!

Click here to find other attendees looking for a roommate.