Following on the heels of Mega Technology Camp yesterday, Gary Keller and several panelists continued the Internet Lead Generation conversation.

Carissa Acker, who’s on track to do $37 million this year shared her typical “10 Days of Pain” a set of follow-up systems created and perfected by Ben Kinney.

The idea behind the “10 Days of Pain” is that a good lead conversion system requires that you time block, attempt to convert leads daily, and use written and verbal scripts and dialogues. With every lead, you’ll use all your systems and skills to do one of three things: Get an appointment to buy or sell, get a referral, or deepen the relationship.

To learn more about the “10 Days of Pain” download Soci@l the Book by Ben Kinney and Jay Papasan.

There are two types of real estate agents. Those who love Craigslist. And those who aren’t sure it’ll work for them. What separates the two, says Keith Riddle, associate with the Spokane, Wash. market center is that those who don’t love it probably aren’t doing it correctly or don’t want to play by the rules.

The Craigslist strategy hasn’t changed much since last year (see The Rise of Craigslist and How You Can Use it to Generate Leads) yet Riddle made sure to cover all the best strategies for successful lead generation and lead conversion through the online classified site.  (1) Capture the audience’s attention with out-of-the-box headlines, (2) make your posts simple with a few lines of text and one image, (3) always embed links back to the specific property and other opportunities to search on your Website and (4) Play by the rules and make sure you don’t get flagged.

What really stood out was Riddle’s rules on “Not Getting Flagged” Here are 4 ways to make sure you’re ads get posted, found, clicked and converted:

1. Don’t post the same post in the same day.

2. Don’t post the same ad over and over. Riddle made it very clear that Craigslist doesn’t like the same exact ad posted over and over again for the same listing. There is a loop hole: Craigslist won’t flag your ad if you post the same listing using the same photos in a different format and with different text.

3. Don’t over-post from one email address or one IP address.

4. Don’t use plurals like “homes” or “properties.”

Jessica Cox took the stage for an interview with KW’s Co-Founder and Chairman of the Board, Gary Keller, to talk about mindset and beating the odds.

Born without arms, Cox has taken the approach to life that she can do whatever sets her mind to. And, she has! Cox is a surfer, has a black belt in Tae Kwon Do and even has her license to fly planes.

When asked by Keller how she was able to overcome the challenge of being born without arms, Cox said that when she realized she was different and not like her other siblings, she just figured out a new way of doing things. It was that simple—she knew it could be done and that she wasn’t a victim of her condition.

“I don’t even think twice,” Cox said when making the decision to learn how to fly. “It is not what I can’t do—there are just things I haven’t figured out how to do.”

When asked what her greatest challenge is, Cox said that yes, she is different, but we all are. And that it is “our choice on how we respond that sets us apart. I am not going to let this stop me from being confident and proud of who I am.”

Keller ended the session saying how amazing it is that she has built a career around her story. That she could have seen the fact that she was born without arms as an obstacle—but that she knows who she is and what she wants to do…inspiring people along the way.

Attendees at Mega Camp may have noticed two additions to the KW family: SHIFT Commercial: How Top Commercial Brokers Tackle Tough Times and Green Your Home.

SHIFT Commercial is a companion to the best-selling SHIFT: How Top Real Estate Agents Tackle Tough Times, offering proven models, tactics and insight from top brokers thriving in today’s commercial real estate market.

“Gary Keller says there is only one certainty in the real estate business—that it is cyclical, and what goes up must come down. When the residential real estate market shifted, we knew that it wouldn’t be long until the commercial market followed suit,” says SHIFT Commercial author and President of KW Commercial, Buddy Norman. “The tactics we spell out in SHIFT Commercial are unique to commercial real estate and provide crucial insight that brokers can immediately incorporate in their business.”

SHIFT Commercial focuses on 12 proven tactics, including:

• Find the Motivated – Lead Generation
• Get to the Table – Lead Capture and Conversion
• Catch People in Your Web – Internet Lead Conversion
• Expand the Options – Creative Financing
• Master the Market of the Moment – Identify and Establish Needed Expertise

Green Your Home is drawn from the collective experience of green-conscious home buyers and homeowners, sustainability experts across North America and thousands of top real estate professionals.

“There is an abundance of books about green houses. But few provide practical advice on how to make your home healthier, more efficient and more sustainable in the short and long term. Green Your Home is just that: a step-by-step guide that empowers consumers to make home improvement choices that suit their needs, priorities and budgets,” said Kristen Short, managing director of NAR’s Green Designation. “Specific strategies and easy-to-implement action items make this an important resource for today’s homeowners as well as for future generations.”

Green Your Home helps you start planning the seeds today for a more sustainable future tomorrow by helping to:

• Lay the groundwork for your green adventure
• Determine your green priorities
• Recharge your air quality and interior living space
• Increase your home’s power and performance
• Create a sustainable, high-functioning yard