Keller Williams Realty is a company that changes lives. The culture is as diverse as the countless ways in which associates and market centers commit themselves to finding and serving the higher purpose of business, and is united by cohesive understanding of our Mission, Vision, Values, Beliefs and Perspectives. Which is why, each year, at Cultural Summit, we honor those associates who step up to lead others through our great culture.

Led by Mo Anderson and Kay Evans, a new group of Keller Williams family members were inducted in as 2012’s Cultural Ambassadors. After applause and hugs from Mo and Kay – several ambassadors were called up to the front of the room to be recognized for embodying the KW Culture and living up to the Cultural Ambassador covenant.

Continue reading ‘Congratulations to our 2012 Cultural Ambassadors!’

MCAs lay the foundation for a powerful, productive and profitable year ahead

Family Reunion kicked off with a high energy on Friday, Feb. 10 during the MCA Workshop. Welcomed by music and accolades for making 2011 a winning year, nearly 500 Keller Williams Market Center Administrators (MCAs) tapped into powerful training, education and inspiration to fuel the market center’s success in 2012.

Focused on providing hands-on, content-rich information and training, MC Angels as well as top Keller Williams leadership, including Sharron Gibbons, Vice President of MCAs and John Davis, Vice President of Growth, took to the stage to review the initiatives that will impact the year ahead.

• Bruce Virgil, from the Keller Williams Realty International Support Center introduced key updates on WinMORE, Market Center Technology and the Broker Dashboard.
• Anthony Azar, president of the Strategic Alliance division, discussed key trends in short sale opportunities and the actions MCAs can take to ensure their agents are receiving short sale leads from the large lending institutions.
• John Davis and Shelley Gonzalez then took the stage review Growth Goals for 2012 and the leadership role MCAs play in influencing market center performance, profitability and growth!

Congratulations to Minerva Gaspar, Downey-Pico (Calif.) market center, Winner of Mo Anderson’s 2011 MCA Recruiting Award.

We’re ready for you! Family Reunion, Keller Williams Realty’s annual convention, is kicking off today with more than 8,500 people in attendance!

From breakouts, to big sessions and even bigger names in real estate, we’ll be sharing tips, strategies and success secrets throughout the entire event.

Stay tuned for highlights from:

• Top Producers, speakers and trainers on what they’re doing now to succeed;
• Mo Anderson, Vice-Chairman of the Board and Kay Evans, regional owner of Southeast and Florida-North, on the strength of our culture during The 7th Annual Cultural Summit.
• Gary Keller’s vision for the market’s future;
• Agents on the cutting edge of new tools and new technology;
• Mark Willis, CEO, and Mary Tennant, President and COO on the State of the Company and Culture;
• BOLD Recharge, including this year’s BOLD Achiever Award;
• And video coverage on many of the sessions!

The KWRI Blog Team is excited to bring you an inside look at real estate’s most attended events!

P.S. We want to hear from you!

• Facebook: Tag Keller Williams Realty in your Facebook pictures. Be sure to “Like” us at http://www.facebook.com/KellerWilliamsRealty and post your “Ahas” to the Family Reunion Facebook Page http://www.facebook.com/KWFamilyReunion.
• Twitter: Tweet, retweet and follow the conversation on Twitter. Search #KWFR.
• YouTube: Watch highlights from the biggest breakout sessions on Keller Williams Realty YouTube channel, and check back for some behind the scenes moments! http://www.youtube.com/kellerwilliams.

WE ASKED Ryan Overmyer!

What does a listing presentation with a distressed homeowner sound like?

The listing presentation is a two step process.  First we do an initial over-the-phone qualification. If the projected terms are acceptable to the borrower(s) we then schedule an in-office appointment with borrower(s) for a final review and to sign documents. I have them sign anything and everything we could ever need. We also schedule a convenient time for the photographer to visit their home.

By the end of the initial call sellers feel so comfortable even after such a short conversation because I’m usually able to tell them what the exact terms and/or outcomes of their short sale will most likely be. I’m able to do this because I speak with so many banks so often. Also be prepared to field questions about credit, a timeline and their individual financial circumstances.

Script: Initial Over-the-Phone prequalification

Seller: I’m interested in receiving more information on how a short sale might be a good option for me.

Agent: Certainly. Would it be OK if I asked you a few quick questions that will help me answer YOUR questions a little more accurately?

• What do you think your home is currently worth?

• Deal Breaker for Overmyer: An anticipated sales price of under $100K.

• How would you rate your home’s current physical condition?

• Deal Breaker for Overymyer: Poor condition.

• Who is/are your lien holder(s)?

• What are the estimated mortgage balances?

• How many borrowers are on the loan(s)?

• Are you currently up-to-date or behind on mortgage payments?

(Note: Give them the most probable outcome of the sale based on their answers to these questions. For this script, we’ll assume there is one borrower with one MajorBank mortgage loan.)

Agent: OK, thank you! Now, let me give you the “cliff notes version” of how the short sale process would most likely go for you. Please keep in mind that the results of your short sale are incredibly bank specific! If you had a lien holder other than MajorBank Mortgage – we’d project a very different outcome.

1. First, we’ll place your home on the market – listed at market value.
2. Then, we’ll retain a purchaser and market value offer for your home.
3. Then, we’ll lock that purchaser in place and assemble your short sale package. Your lien holder will require various financial documents – and we’ll email you a checklist of these required documents prior to getting off the phone today.
4. After we’ve finished assembling your short sale package – we’ll submit it to your bank and begin the negotiation process.
5. Since your loan is with MajorBank, here are the terms we’d expect to receive.*
6. Do these anticipated terms sound acceptable to you?

*Bank terms trend quickly. So it’s important that you giving clients accurate information. If you’re unsure about the probable outcome of the short sale – consult with another short sale expert or wait to offer the expected outcomes until you have reliable information to back your predictions up.