
By Chris Alston, Team Leader, Keller Williams Realty
Ignite…
So many things come to mind when I think of the word.
Combustion, fire, flames, spark, imagination, light bulb, innovation. I don’t see a camp fire, I see a bon fire! I bet the fire you see is different from the one I am imagining, and yet they are both hot! I’m not looking at the actual size of the light bulb, but the fact that there is light in the dark that existed before that ray brightened the room.
When I think of the word Ignite and how it plays into a real estate agents’ career, I see something so similar! Success, listings, contracts, money, leads, growth, achievement are all words that come to mind. And again, I am not seeing a new agent just starting out or launching their career, I am seeing agents, and their rise to the level of success the desire. And here’s the coolest part. The level could be 20-40 deals, or 100-200, or maybe it’s taking the leap to achieve a first transaction. I bet the level of success I am thinking is different from yours, yet they both are successes.
We all know that the fundamentals of real estate still apply. We are in the business to generate leads. Without lead generation, our careers may shrink and force us to believe that we need to go find a “real” job. What we have to remember is that real estate sales IS a real job. Too often we stand around the water cooler and buy into the gossip about how open houses do not work, and cold calling is terrible. Or that no one wants to hear from us anyways, so “why bother calling.”
The music started, the lights started flashing and two dynamic individuals came rushing on the stage… Not walking, but dancing! Yes dancing… Now these weren’t the cheerleaders from the morning session, and they were not some of our wonderful KW family demonstrating the WI4C2TS… It was Ken DeLeon and Dianna Kokoszka! Yes, Ken got our awesome Dianna dancing on stage in front of our Keller Williams leaders from across out company. And if you were wondering, they BOTH had some great moves!