One of the fastest ways to improve your search engine rankings is to build high-quality inbound links—links from other websites to your website. In fact, successful search engine optimization (SEO) demands a focus on inbound link building, also called backlinking.

Here’s why: Although Google (and other search engines) evaluate scores of factors as they rank your site against the thousands of other agent sites on the Internet, inbound links are among the most powerful determinants of where your site will show up in the list of results.

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Now that you understand how to pick keywords that will help your target audience find your Website (from my earlier post), it’s time to move on to the next phase of your search engine optimization (SEO) efforts: creating page titles and meta descriptions.

Peppering keywords in your content is important, but it’s not good enough to get the attention of search engines that drive targeted traffic to your site. Once you understand the importance of page titles and meta descriptions—and once you learn to use them strategically—you’ll be well on your way to increasing your prospects.

What Is a Page Title?

Continue reading ‘SEO-Making the Most of Page Titles and Meta Descriptions’