Multi-million dollar producer Kim Ziton of Keller Williams Premier Realty in Woodbury, Minn., shares how she maintains her production status and earns income all year in an area that is known for its bone-chillingly long winters.
Kim Ziton is consistently ranked as one of the top-producing real estate agents in the Upper Midwest and has repeatedly been named a top agent in Woodbury. In 2015, she closed more than $41 million in volume. Some of her accolades include being named a Residential Rock Star in the Minneapolis – St. Paul Business Journal Book of Lists in 2013 and 2014.
Ziton’s record of success continues to capture attention, most recently culminating in her inclusion in Top Agent Magazine (Minnesota edition) in 2015, as well as ranking among the nation’s top real estate agents in REAL Trends America’s Best Real Estate Agents list, which ranks agents’ sales volumes in all 50 states.
Born With a Passion
“I knew I was going to get into real estate since I was a young girl,” Ziton says. “I would spend hours decorating my room, everything from bedding to small trinkets. I’ve always had an appreciation for making things look nice and showcase presentable.” Having this passion for her career, it’s no surprise that she has been ranked as a top producer in her region for four consecutive years.
Luxury Real Estate
Ziton started her real estate career working as a new home consultant for a custom home builder. Her 16 years of experience afforded her with a great appreciation for customization and details. This experience also gave her a huge network of clients to work with as she continued to build her own luxury real estate business.
“The luxury home market is complex,” she says. “It’s about identifying the details, having a vast knowledge base and the experience.” Ziton says. Ziton is known in her community for her close connections to her clients, her attention to detail and her appreciation of luxury homes. “There is an expectation in luxury real estate that is different than other areas,” she says. “Luxury clients expect me to have a level of knowledge, market savviness and service that is unique to the luxury market. There is no room for hedging or guessing in this market.” But most importantly, Ziton says luxury agents need to identify with the market. “If an agent doesn’t have that then this isn’t the right area of real estate,” she says.
Ziton serves both buyers and sellers in such sought-after communities as Wedgewood, Powers Lake, Dancing Waters, and Stonemill Farms in Woodbury, as well as other estate homes in the
Eastern suburbs, such as Afton, West Lakeland Township, Baytown Township, Lake Elmo, Stillwater, North Oaks, and Shoreview.
Production All Year Long
One reason Ziton continues to rank as a top performer in her region is because she works on her business all year. And this is no easy feat in an area with a climate like Minnesota’s. “Winters are no surprise to Minnesotans,” Ziton laughs. “We are prepared; we plan way ahead so that we are not stalled by the snow or extreme cold.”
She explains that there is a marked decline in showings in November and December, which is not necessarily an irregular trend in real estate because of the holidays. But the effects of winter can be intensified in colder climates. “If we’re experiencing dangerously low temperatures or snow amounts, people don’t want to be out in it. People tend to want to hibernate. It’s how we get through,” she says. However, Ziton isn’t one to hibernate. By staying active with her marketing efforts and listing appointments, Ziton is able to bring in income every month. “February is my slowest month, but even one or two sales can make a difference, so I never slow down my efforts.”
Marketing Local Expert Services
Ziton’s clients have come to depend on her market knowledge and results-producing marketing strategy she deploys for each listing. And she also markets her services as aggressively as she does her listings. Ziton stays blanketed with a multi-touch marketing plan that includes the most up-to-date strategies. “I do a lot of postcard mailings,” she says. “I’ve had clients show me one of my postcards to illustrate that this is how they found out about me or a particular listing. I appreciate it. Marketing is very important.”
A Genuine Professional
Ziton says that Keller Williams Realty has allowed her to be the agent she wants to be. “I pride myself on my identity,” she says. “This is why Keller Williams works so well for me. They allow me to work in the business on my own in a way that suits me best. I am not confined to rules and rigid boundaries. Keller Williams sets themselves apart this way. It’s an amazingly successful business model, and for people like me, it truly works. I have the amount of individuality that I want and a great business partner in my broker."