In this age of technology, digital thank-you notes are gaining more acceptance. Yet, a card received via snail mail still excites the senses and is a thoughtful reflection of your time and effort. A handwritten thank-you note to your clients can help you stand out from the impersonal style of digital communications. It is also a tasteful and sincere demonstration of your gratitude.
Some real estate agents may think that a thank-you note is only warranted at the close of escrow, but there are many opportunities to send thank-you notes to your clients. Lost for words? Use the messages below for inspiration, and customize each to fit your tone/voice. Among many things, please make sure your note is generous, specific, prompt, succinct, and personal.
After giving a listing presentation – Thank you for giving me the opportunity to speak with you about the benefits of allowing my company to service your real estate needs. I look forward to serving you and am committed to making this a rewarding experience for you.
When you secure the listing – I want to take a moment to personally thank you for the opportunity to sell your house. I look forward to getting to know you, and am confident that we will accomplish the sale of your home as quickly and profitably as possible.
If you do not secure the listing – Thank you for taking the time to meet with me and considering my services. While I regret that we’re unable to work together at this time, I wish you all the success as you move forward with selling your home. Please stay in touch – I would be happy to answer any questions you may have about buying or selling in [your market area].
After showing your client’s home – It was my pleasure meeting you and having the opportunity to show your home. You can be assured that I will do my best to help you find the perfect home and get you happily settled.
When they’ve selected you as their buyer’s agent – I am honored and grateful that you’ve chosen to partner with me in your journey to find your new home. I look forward to working together and am confident we will have no problem getting you happily settled.
When you’ve sold their home – Congratulations! I’m so happy that we were able to generate a successful sale for you. It’s been a pleasure working with you and getting to know you. Please know that even though your home has sold, I’m still here to answer questions, offer support, and lend a hand in any way. Let’s keep in touch as you begin your new chapter in your new home.
Close of escrow – It has been a pleasure helping you get settled in your new home. We are sure you will enjoy many happy years in your new community! Please call me if I can be of service to you or any of your friends.
After you’ve met with a FSBO – Thank you for showing me your lovely home. I sincerely wish you the best of luck in selling it. If you should find need to employ a professional real estate firm, I would appreciate the opportunity to walk you through our service offerings and how we may exceed your expectations.
When you want to stay in touch –
- Happy House-a-versary – Congratulations on your home anniversary! One year ago today you purchased your home, and I hope you are as happy in it now as you were on the day you moved in. Did you know that since you moved in, the average median home price in your neighborhood has increased [X%]%?
- If you’re curious about what your home is worth right now, I’d be happy to provide you with that information.
- Birthday – I just wanted to reach out to wish you a very happy birthday! I hope your day is special and that you are able to celebrate with friends and family. I know it’s been a little while since we chatted, so if you ever want to get together to discuss the local market – or anything else – let me know. And, if you know of anyone looking to buy or sell real estate, I’d really appreciate it if you passed my information along to them.
- Again, happy birthday – hope your day is the best!
When you receive a referral – Thank you for referring [name(s)] to me. I truly appreciate your ringing endorsement. Know that I will do my best to meet their needs!
When you land a listing in the neighborhood – Guess what your neighbor just did? They’ve selected me to sell their home. If you have a friend or relative that would be interested in moving to the neighborhood, please give me a call.
When your partner offers your client excellent service – [Name of client] raved about their stellar experience with you! It is gratifying to work with someone dedicated to doing a good job. Your efforts are sincerely appreciated.
After a phone call with a perspective client or business partner – I appreciate you committing time out of your busy day to have a phone conversation with me. In today’s business world, time is precious. Rest assured that I will always be respectful of the time you invest as we discuss the possibility of [insert objective of your conversation].
Ready to get back in touch with your clients? Grab a box of cards and get writing today.
Don’t miss out on the gold mine that exists in your database!