Day 1: Family Reunion 2019 [Live Coverage]

Feb 16, 2019 8:05:51 AM

KWblog

Follow the KW Blog for all the announcements, excitements and happenings here in New Orleans at Family Reunion 2019! We'll be updating throughout the day, so check back frequently and see what's new. Also, be sure to follow us on Instagram for live stories and even more fun!

6:20 PM CT

That's a wrap! Tune back in tomorrow for Vision and more education, inspiration and excitement! 🎉 Let the good times roll!

5:55 PM CT

Q: Will we be able to use custom domains for the neighborhood landing pages? 

A: We're working on that. The goal is for you to be able to create custom URLs for your neighborhood marketing landing pages.

Q: What are we working on in terms of API and open architecture? In other words, are we allowing other companies to plug in and build custom applications for Command?

A: We want to build the first truly open real estate system. Once Command has been thoroughly tested in an open Labs environment, we'll open up API documentation to others and start building out our marketplace. 

Q: Is there a place to learn how to use Command?

A: In addition to livestream training and our forthcoming Tech-Enabled Agent curriculum, there are several support features built directly into Command. Clicking the "?" icon in the upper right-hand corner of Command will take you to a searchable knowledge base with step-by-step guides. Additionally, there is a chat feature that allows you to connect directly with KW support.

5:45 PM CT

Q: Are the stats in the neighborhood snapshot sourced just from Keller Williams data?

A: No. We are fully integrated into the MLS.

Q: What training and marketing support is rolling out for Command?

A: For outside of Keller Williams, you can point people to technology.kw.com and for KW agents, you can utilize the Tech-Enabled Agent resource page on Connect for a full training curriculum that is being built out. Additionally, we're supporting Command with a full schedule of livestream and on-demand training.

 5:31 PM CT

Q: Will neighborhood marketing be available by ZIP or customized in any way?

A: Consumers actually don't respond as well to ZIP code-based marketing, so we haven't spent quite as much time prioritizing that functionality. Especially since most MLSs and IDXs already have this feature. We are currently working on creating a better way to organize more rural areas in a way that appeals to consumers.

Q: Are White Pages going away? What's changing?

A: We are working on integrating White Pages into Command. We are excited about improving KW.com. Inside of Command there is a marketing profile that allows you to customize how you want to appear to consumers. Eventually, this profile is what will appear on KW.com.

Q: When is the consumer app coming?

A: The current KW Home Search App will be updated in Q2 2019 and become our brand-new consumer app. This is an entirely new app that connects with the Keller Cloud, but clients who have already downloaded your app won't have to download a new app – they will just need to update.

5:09 PM CT

We're sitting in an open Q&A with Keller Williams president Josh Team. He's taking the opportunity to answer your questions on the technology we're building with you through Labs. He's starting with a walk-through of neighborhood marketing in Command. This is one of the features that agents are most excited about because it allows you to move from one-to-many to one-to-one marketing.

So, if you've been sending out one-size-fits-all marketing pieces organized by MLS or ZIP code, Command's neighborhood marketing capabilities upgrade your marketing to a curated experience organized organically with a hyperlocal focus.

"You're just a few button clicks away from creating a one-to-one experience," explains Josh.

4:38 PM CT

What an incredible keynote full of insights and powerful action items! What are your aha's from today's presentation? Leave them in the comments below!

4:24 PM CT

A powerhouse panel has taken the stage: Ben Kinney, Brian Cane, Lance Loken and Steven Pilkington. They are offering their expertise on what to do when facing a changing market.

Brian Cane came to Keller Williams because of the last shift. "And, thank God I did," he adds. Keller Williams was born in a shift and that's why we've developed proven models to see agents through to the other side.

"I'm excited for the shift to happen now and to take advantage of the market," says Steven. "We read SHIFT and have prospecting parties. We're looking forward to it."

"That's the gift of a shift. It's going to force you to get real. It's a wonderful opportunity to build a stronger foundation. You'll come out of it a little stronger, a little better," adds Gary.

Ben Kinney agrees and sees the opportunity in tech. "Technology is a tool to empower us. There's a lot of fear about technology replacing us," says Ben. However, the one thing the technology can't do is helping people manage their wealth in real estate. 

Gary agrees. "We're going to elevate our profession going through this [shift]."

3:59 PM CT

Gary and Jay have compiled a list of what to do when a shift impacts your market:

  • Set your mind – When a market shifts, there is only one thing you can do – shift with it
  • Re-margin your business – Lower your expenses and invest in your business
  • Get back to basics:

    1. Lead generate, capture and convert to appointments
    2. Present to buyers and sellers and get agreements
    3. Show buyers and market sellers
    4. Write and negotiate contracts
    5. Coordinate the sale to closing
    6. Manage the money
  • Get your leverage right
  • Find the motivated – It’s time to stop trying to get your fair share of the market and do all you can to get your unfair share

And, if you haven't read SHIFT, we would definitely recommend picking up a copy!

3:45 PM CT

Gary and Jay are shifting gears to talk about the incoming market shift. There's a lot of uncertainty in the market today, but the bottom-line is that when the market changes, you have to change quickly.

"Shift happens," says Gary. "Most people are going to fight it and deny it and try to live through it without doing anything different. It never works that way. It's not about knowing, it's about taking action."

And, these are the two critical actions you have to take:

  • Lead generation
  • Lead conversion

Nothing matters more. In a shift nothing becomes more critical than finding motivated buyers and sellers and closing them to an appointment.

3:32 PM CT

Mike McCann takes the stage with Gary and Jay to talk about why he loves real estate and why he made the choice to join Keller Williams. 

After detailing his decades-long history in the industry, Gary asks, "Why are you still happy?"

"I'm grateful every day," Mike explains. "I wouldn't be successful without a wonderful wife and family. I've got that balance in there."

Mike also credits his team – who he also considers part of his family – and the mindset of hiring people for life as a significant contributor to his ongoing success and love of real estate. "If you love what you do, you never have to work a day in your life," he says.

"If you were giving me advice today, what are you telling me to do?" asks Gary. Mike's advice is simple:

  • Become the most knowledgeable
  • Have the best reputation in the marketplace with both your clients and fellow agents
  • Do extra
  • Invest in yourself
  • Find a mentor

3:19 PM CT

Real estate should be fun. So, how do we end up losing the fun?

  • We don't keep the fun in lead generation
  • We don't connect what we do to helping people
  • We become attached to the job money, which doesn’t allow us to delegate jobs we don’t like or do well
  • We invest in lifestyle instead of people or lead generation – You will never worry about money if you time block around lead generating for customers
  • We don’t see real estate as a database-based business 
  • We allow what we do to never be enough

2:53 PM CT

So, how is it that we end up falling out of real estate?

  • We don't know what to do – Or, we know what to do but just don't want to do it.
  • We don't know how to do it
  • Too much to do, too little time – This is a simple business when you focus. There is lead generation and everything else. Time block accordingly. 
  • Failure to follow the plan – Plans fail when they get complicated, so keep things simple. Focus on growing the business and then on running it. Let complexity show up naturally as your success requires attention to detail.
  • We're overcommitted
  • The wrong people are doing the wrong things – A wrong hire means you get the job back or you get drama. 
  • We don't manage our health – "If you don't take care of your body, where are you going to live?" asks Gary.

2:47 PM CT

For the rest of today's presentation, Gary and Jay will tackle how to fall in love with real estate again. We can't think of a more appropriate topic! ❤️

Download Gary's Slides →

What are some of the reasons you should love real estate?

  • Low cost of entry – It costs just an average of $2,563 to become a real estate agent.
  • No financial ceiling
  • Freedom to choose your work
  • Flexibility of schedule
  • High financial return for effort given – It's about effort, not the amount of time you spend working. According to Gary, "There is no virtue in long hours."
  • Inside opportunity to invest – Every great deal in real estate has passed through an agent's hands first.
  • You get to help people with their greatest asset purchase – The average net worth of a renter is $5,200. The average net worth of a homeowner is $238,400. That's a factor of 45X!
  • Best voyeur job – What other profession allows you go inside people's homes and get to know them and their families?

2:39 PM CT

Here's what agents are saying about what's happening on stage:

"I am so excited that Command is available to all of our agents now. They can finally experience all of the incredible tech that I’ve had the chance to preview. I absolutely love the mission driving the tech and that is to reduce our agents’ spend on tech from $1 billion to as close to $0 as possible." - Tiffanie Coon

"Gary and Josh are having fun. Tech is there so we can save time. We use that time to be human and connect with people. I am so excited about the possibilities this will give me to build more relationships and grow my business." - Sarita Dua

"Command is so much more than anyone could have dreamed up front." - Haro Setian

"For so long Command has been a shiny toy that we’ve all known about and yet couldn’t really play with. I am so excited that all of our agents now have the ability to learn, develop and implement Command into their businesses!" - Marty Miller

"We are headed on a path that will put us on a playing field with Netflix, Amazon, Apple and Google: Owning our own technology. These companies don’t use bolt-on technology, so why should we? No other real estate company in the world is on our level and it will take them years to catch up!" - John Powers

"I went from fearing the competition and their hype in our marketplace to feeling empowered with this amazing platform that will allow us to SIMPLIFY our business and do what is most important: Provide value to our clients." - Anna Kilinski 

"The fact is, we must use technology to eliminate complexity in our business! Command was built by a group of almost 30,000 different agents collaborating on what are the complexities that need to be simplified!" - Chris Suarez

"No more spreadsheets and 100 different systems. Command will do it all!" - Brindley Tucker

"The greatest thing with Command is that it’s taking a complicated business and simplifying it so that relationship can be king again. Agents have been very transactional in real estate and I believe the art of relationships has been lost. Technology should be giving us the space to grow relationships." - Randy Olive

"I love the four tiers of a tech-enabled agent. Gary Keller is the master of finding the model. This is a great next evolution in modeling real estate best practices." - Ty Voyles

 2:25 PM CT

Take a look at some of the most exciting Command features you built through Labs:

 2:14 PM CT

Gary Keller and Jay Papasan worked together to create a model in the style of The Millionaire Real Estate Agent that supports the path to becoming a tech-enabled agent. What is a tech-enabled agent? The tech-enabled agent demands that their technology not replace them, but help them be ‘more’ … more trusted, more present, more everything.

And, KW technology is how you’ll do just that.

2:07 PM CT

Everyone is invited to join the Labs process starting today. Want to test out Command for yourself and tell us what you think? Josh Team has an idea for one thing you can do today: Neighborhood lead generation. And, we've created a handy guide for you to give it a try for yourself.

Why is this the first thing we'd like you to try in Command? Because really, there isn't anything out there that compares. "This is the beginning of the path to individualized, customized experiences for the consumer versus one-size-fits-all," says Gary.

Your clients can't get this level of hyperlocal data from any other place – only from you.

2:00 PM CT

Keller Williams agents are spending a staggering $1 billion on outside technology solutions. Our aim is to cut that additional tech spend to zero. That's why Command and all other KW tech is yours to use at no additional cost.

Talk about a game changer!

1:52 PM CT

So, let's take a look at what you've built over the past year through the Labs process. "The Labs process is our guarantee to build exactly what you need to grow your business," explains Josh Team.

Over 27,000 agents have participated in Labs so far and they told us four things about what they want from their technology:

  • Make it simple
  • Make it human
  • Make me smarter
  • Cut my costs

1:38 PM CT

Gary Keller and Josh Team take the stage! 

Image from iOS-1

Last year, we stood on stage and said that we were a technology company because we saw that the industry and the world at large was changing. "We're in an age today where you need to own your own technology," explains Gary. "You need complete control. You have no choice."

Some who heard this doubted this claim, and today we're here to prove that we are a technology company and that we've built an innovation platform for our agents.

1:18 PM CT

Gary Keller is set to take the main stage for his keynote presentation starting at 1:30 PM CT! If you can believe it, there are over 17,000 agents and leaders in attendance at Family Reunion this year. This is officially the largest Family Reunion that we've ever had.  

We're ready!

Image from iOS

11:25 AM CT

Are you still on your way to Family Reunion? Already here and want to make sure you're prepped and ready? We compiled a handy checklist for you to reference so that you can make the most out of the next few days.

If you're watching from home, not to worry! You can still catch all the action with live coverage through the following channels:

  • Connect Livestream Schedule – Stream select breakouts and main stage moments.
  • Instagram – Be sure to check the stories for highlights from our KWRI team and agent correspondents!
  • Daily Emails – Check your inbox for key takeaways from the day, videos, in-depth blog coverage and more. Not sure if you're getting our emails? Stay up-to-date by completing some simple housecleaning:
    - Add bounce2@kw.com to your contacts.
    - Drag two to three emails from bounce2@kw.com from your junk folder to your inbox, or mark as “not junk.”
  • KW Blog – Subscribe and bookmark blog.kw.com for all the details from the Big Easy!

10:52 AM CT

Right now, we're sitting in a session with Josh Team and Gary Keller with Keller Williams leadership from all around the world. They are setting our leaders up for the event and giving them a preview of some of the exciting announcements that will be coming your way (very) shortly!

In case you missed it, in January, Gary resumed the role of CEO and Josh Team was promoted to president of the company. Together, they are laser-focused on driving value to the agent through technology, education, coaching and more.

I don't know about you, but we feel like there's nothing these two can't do!

10:03 AM CT

Throughout Family Reunion, we'll be highlighting all of the features of Command – your new end-to-end platform for running and growing your business. Specifically, we'll be diving into how each feature came about through the Labs process and how they are designed to be simple, smart and human.

Interested in any aspect of Command? Check out the livestream schedule and tune in to learn about all of the specific applications housed within Command.

8:32 AM CT

A few sights and sounds here in NOLA:




7:57 AM CT

Hello Keller Williams family! Family Reunion 2019 is just kicking off and the energy in New Orleans is indescribable! Looking to watch select breakouts and all the big events from the main stage? View the livestream schedule on Connect and tune in live!

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