Nowadays, simply having a website isn’t enough; it’s what you do with it that counts. It’s always important to make sure you’re driving the right business to your site, and that’s never been more competitive.
Your KW Website and overall marketing should serve as the go-to resource when your leads want it most – which could be anytime. This is when your suite of marketing tools is most useful.
What makes your marketing modern? When it’s accessible and useful in real time. A recent survey showed that 77 percent of marketing professionals believe real-time marketing is crucial to their success. This doesn’t mean that you should be on your email 24/7, but it does mean that you can leverage technology to be the most connected agent to your leads – in your content, promotional marketing, and in your consistent conversations. Modern technology at your fingertips now allows for that.
It’s time to bring your marketing into the new age. Placester’s latest ebook, Modernize Your Real Estate Marketing Strategy, outlines the most important tactics you should use to plan out your strategy going forward. Here are some of the highlights:
- Optimize your brand to spark the discussions your leads will care about most. Studies show that attention spans are low, and in an age of Google, Yelp, and Siri, it also means that solutions come at the touch of a button ... or even a voice command. And, this is also how consumers search for their real estate needs. Your real estate marketing should be the ever-present digital answer your potential leads need, whenever they need it.
- Find ways to take your website to the next level. The out-of-the-box features are just the beginning. Make sure you’re priming your website with interesting SEO-optimized content, offers like buyer guide downloads that help you capture lead information, and robust features like map search and custom IDX pages that allow you to curate searches based on what your niche audience would love to see most. When you can find ways to mix your personality with strategic tools for getting leads to fill out their information, you’ve got a winning combination.
- Mobile marketing automation gives you power in your hand. Studies show that fast follow-up and a strong online presence are the top attributes leads are looking for. Apps like Placester Mobile for iPhone provide agents with the power of your website on the go, which means lead activity insight you can use to follow up on right away. Think personalized communications, drip campaigns, and reminders you can set from anywhere.
- Creative marketing is now mobile-primed. Providing valuable and interesting content that gets you noticed is now as accessible as creating an Instagram video or going “live” on Facebook. While it may take some experimentation, find the channels your leads love and build engaging content they can’t get anywhere else – you’re the expert of your community, after all.
And this is just hitting the surface! Download your free copy of Placester’s new ebook for expert tips.
Article written by Sandra Manzanares of Placester