This week we’re celebrating an incredible milestone. The 1,000,000th copy of The Millionaire Real Estate Agent, also known as simply “The Red Book,” has been sold!
When Gary Keller first fired himself from the position of CEO all those years ago to write a book about real estate, even he couldn’t have predicted the impact it would have on the industry as a whole. MREA revolutionized real estate and today, the models and systems detailed in the book serve as the cornerstone of Keller Williams associates’ businesses.
Over a decade ago, Gary set out on this journey with the help of two co-authors. Dave Jenks, who previously collaborated with Gary on the development of Keller Williams’ educational courses and agent masterminds, was a valuable source of industry knowledge. Jay Papasan, who was poached from another department within the company, provided his extensive experience in the publishing industry along with a dedication to writing. Together, the trio of authors made it their mission to change the way people think about the real estate business.
Once they got to work, the book came together quickly. Drawing on their cumulative knowledge and numerous interviews with some of the nation’s top real estate agents, Gary, Dave and Jay were able to complete their first draft within 90 days. The book challenged industry norms and pushed forward the notion that real estate agents are in fact business owners, with proven models for achieving and replicating success in any market.
The Millionaire Real Estate Agent is a step-by-step, actionable guide on how any agent, whether just getting started in their career or an experienced veteran, can earn and net a million in annual income. MREA teaches a specific roadmap to success, using four models that are essential in building a successful career in real estate.
Putting a tight ribbon on top of their final drafts, they sent the manuscript to a number of publishers who rejected the book on the basis that the market was too small for the risk. But this did nothing to shake their conviction that they had written a book that would benefit many. Gary and his crew decided to self-publish the book and quickly sold nearly 100,000 copies, giving those publishers reason for second thoughts.
Over the last 14 years, the book has proved itself to be the industry standard for putting real estate agents on the path to success. Leaders in the industry have used it as an effective recruiting tool, as a conversation starter and as the impetus for starting or reigniting careers.
The message and vision of MREA has been expanded by the countless number of people who continue to live and teach it every day. It’s with gratitude that we say thank you to everyone who’s supported the book, and a hearty promise that there’s still more to come!