The Social Media Gold Rush of 2009

Dec 28, 2009 7:00:51 AM


Where were you on June 13 at 11:00 pm? Me? I was glued to my MacBook with a Red Bull in hand scared to death. Facebook was about to open up vanity URLs to the public and I wanted Keller Williams Realty-bad. This was serious. As the seconds ticked away, I got more and more anxious, then as the clock turned to 11:01 central time, I went for it, and at that moment I completely forgot how to spell Keller. I think it was the fear of actually spelling it wrong and having to explain to someone why I forgot how to spell my company’s name. I mean, what if I had to tell Gary!? Well, luckily I got it right. In the first hour, I was one of one million people that reserved a vanity URL. With 550 vanity URLs registered per second, I am thankful that I was able to secure one for KW, as well as my own.

Cut to a little over a week later at 5:30 a.m. and I was sitting in line outside of Apple. Yep, it was time for the newest iPhone. Faster! Video! 3GS! How could I miss out on this opportunity? The store didn’t open until 7 a.m. but there were a lot of people in front of me. What if I didn’t get one I thought? Last year, I hadn’t planned as far in advance and got the last one. It was a close call then, so I prayed that the same wouldn’t happen again. As Apple store employees brought out coffee, water and doughnuts, I knew that this would be something I would face until they stop coming out with new iPhones. But, it is Apple, of course they will come out with a new one every year. As each person walked out with theirs and they cheered it brought a smile to my face. Although ridiculous, part of me was envious. I got the new iPhone and it didn’t disappoint, but no, I didn’t cheer.

Then came Google Wave rumors. Twitter verified accounts. Changes to Facebook feeds. Google Wave launch. Twitter lists. Twitter Retweet Beta. Google social search. My invite to Google Wave-finally! The list goes on and on. Each time something new releases, I feel the joy and excitement equal to opening a present. Will I like it, what will it be and will I put it aside to play with my other toys? Whether you are new to social media or an old pro, we all had these moments this year. Maybe you just set up your brand new Twitter account, or maybe you maxed out on friends on Facebook and started a fan page, 2009 was our year to get connected. And, as the 2010 rolls in this week, I look forward to exploring the potential of my next new gadget or the next blog.

What was your big social media moment this year? What do think will be big in social media in 2010?