The financial challenges we’ve faced as an industry over the past four years have been nothing short of difficult.  We’ve saved, skimped, sacrificed and cut back to the most necessary necessities.  We’ve been to the battle lines and back and have shifted our real estate businesses in order to not just survive but to thrive, and it has paid off.

Looking at our financials at the Keller Williams Service & Support Center here in Austin, I am proud to say that we remain a financially solvent company. Not only is that statement an anomaly within the realm of real estate, it’s a significant accomplishment in any industry.

Which is why I got to thinking: how can we apply the same business-savvy saving strategies to our own lives?

Continue reading ‘Kick Your Credit Card Debt to the Curb!’

At a gathering of the KWU International Master Faculty last year, improv comedian Les McGehee told us about an icebreaker where three people volunteer to share a story about their lives. But there was a twist: Two were instructed to lie. The attendees then had to decide who was the truth-teller. Here’s the strange thing: Audiences almost always picked a bogus story. Why? Because when we share facts, we tend to believe the facts will speak for themselves. We don’t put any energy into the presentation.

This got me thinking about our buyer and seller presentations. Even though we may have a firm grasp on the market, a cold recitation the facts will probably not be enough to empower our clients to make the best decisions. Don’t get me wrong. This isn’t a license to mislead. On the contrary, we need to power up our presentations and here’s five proven ways:

Continue reading ‘5 Ways to Put Some Punch in Your Buyer and Seller Presentations’