On Four Square, I am the mayor of my local Starbucks, a sno-cone stand (it is summer after all), a popular mid-century modern furniture store, as well as my hair salon, to name a few. If you have no idea what I am talking about or aren’t sure why you should care, tune in.

Location-based applications are growing stronger every day and should be on your need-to-know list. Part social city guide and part game, location-based applications include Four Square, Gowalla and Loopt. Each of these sites focus on one thing: connecting you to the community. And, just like the early days of Facebook and Twitter, a lot of people still don’t “get” these applications.

If this is something you are pondering, here are three reasons I suggest you start using location based sites (a little bit for fun and a little bit for business):

Continue reading ‘Have You “Checked-In” to Today’s Hottest Mobile Technology?’

Now that you understand how to pick keywords that will help your target audience find your Website (from my earlier post), it’s time to move on to the next phase of your search engine optimization (SEO) efforts: creating page titles and meta descriptions.

Peppering keywords in your content is important, but it’s not good enough to get the attention of search engines that drive targeted traffic to your site. Once you understand the importance of page titles and meta descriptions—and once you learn to use them strategically—you’ll be well on your way to increasing your prospects.

What Is a Page Title?

Continue reading ‘SEO-Making the Most of Page Titles and Meta Descriptions’