Keller Williams leadership were treated to an unforgettable keynote on Friday afternoon at Mega Leadership Camp. John Maxwell, the celebrated expert on the topic of leadership walked through the principals of his latest book: The Five Levels of Leadership.
“I wanna say something about this amazing company. I have what I call my top five favorite companies. I won't give you the other four, but I'll give you one: Keller Williams.”
To set the stage for his five levels, Maxwell described the “Law of the Lid” and the “Law of Process.”
“I’m sure all of you have heard the saying: Everything rises and falls on leadership. Nothing more and nothing less. The ‘Law of the Lid’ says our own leadership ability will determine the level of our success. Meaning if you are at Level 3 then your success will be at a level 2. The ‘Law of Process’ says leaders develop daily, not in a day. It’s not something that you can just do quickly.”
Level 1: Position (Keyword: Rights) People Follow You Because They Have To
“Did you know that 60 percent of all leads stay at Level 1. They never go up. You have to think of leadership as a verb as opposed to a noun. The position doesn’t make the leader the leader makes the position.”
Level 2: Permission Level (Keyword: Relationship) People Follow You Because They Want To
“People won’t go along with you unless they get along with you. Think about it this way,” he said. “You’re not in the real estate business … you’re in the connecting business. Your clients won’t buy a house unless they buy into you. Your job is to find out how you can connect with someone. Permission Level Leaders connect, and then they observe. They say ‘don’t tell me what you’re going to do, show me what you’re going to do.’ And finally, the serve well. A leader never says its lonely at the top. If you’re at the top and you’re alone, you’re not a leader. You’re a hiker.”
Level 3: Production (Keyword: Results) People follow because of what you have done for the organization.
“Leaders at this level say ‘I can do this well. I can produce. I can get you results.’ Level three leaders don’t cast the vision, they live the vision. They are the example that others strive to follow. And as a result momentum follows. Momentum is a leader’s best friend because then they begin to attract great people. The way you get good players on your team is to be good yourself.”
Level 4: Reproduction (Keyword: ) People follow you because of what you have done for them.
“I love this level. This is where I like to spend a lot of time teaching. A level four leader does three things well: they recruit well, they position people well and they equip people well. They key to equipping leaders is to find and hire other leaders; people who have the potential to be leaders themselves. There are five steps within Level four:
- I do it: the first step is to be able to do it yourself.
- I do it, and you are with me: If you want to equip people, never do your work alone. Always have somebody with you. The greatest way to teach somebody is to show somebody.”
- You do it, I watch.
- You do it and somebody’s with you.”
Level 5: Pinnacle (Keyword: Respect) People Follow You Because of Who You Are and What You Represent.
“At this level you are bigger than life. At Keller Williams Realty, you are lucky to have the fab four: Gary, Mo, Mark and Mary. The great thing about Level five is that you really don’t have to worry about getting there, people will put you on that level.”
Rounding out his keynote, Maxwell asked the audience to think about what level they are on. Then he challenged them to write down the 10 people that are most important to his business down and then what level they are on there with them. “Managers lead everyone the same, leaders lead based on the level. I challenge you to find out what level your team members are at because you can’t take people where they need to go until you find out where they are.”