Checklist: Countdown to Your Next Open House

Dec 6, 2013 1:52:17 PM

Why do agents do open houses? This may surprise you, but it’s not to sell the house they are holding open. In fact, a study by The National Associations of REALTOR statistics reveal that less than 1 percent of all buyers actually purchase a home they first saw at an open house. Your goal in holding an open house then is not to sell the home; it is to put yourself in the path of opportunity - the business opportunity to meet people, add to your database and set appointments. In addition, your sellers may expect you to hold their house open as part of your marketing plan.


NAR statistics show that almost half (45 percent) of all buyers use open houses as a source of information during the search process. As a launching or relaunching agent, open houses represent your first and easiest public opportunity to do the job of a professional real estate agent by positioning yourself as the local expert and offering your services to the following people:

1. Buyers

2. Buyers who are also selling

3. Sellers

So you’re probably thinking that an open house is just a simple sales event, right? Not exactly. Done with purpose, an open house is a sales event that is preceded by a systematic process and surrounded by a wealth of lead generation opportunities. According to Ignite, a course created by Keller Williams University and taught in market centers across the world, to get the best return on your work, it’s best to organize your tasks into three phrases: (1) Before, (2) The day of and (3) After.

Here’s an Open House Countdown Checklist to keep track of all the details.

Three Days Before:

___ Confirm date/time of open house with listing agent.

___ Print a map of the neighborhood surrounding the open house (5-mile radius).

___ Research sign-placement regulations (HOA, city, county, etc …)

___ Order 10 helium balloons or flags.

___ Get one yard sign with rider.

___ Get 10 directional signs with riders.

___ Print 100 fliers (include map).

___ Role-play your scripts with a partner.

___ Mark on map where you’ll place signs.

Two Days Before:

___ Knock on 100 doors in neighborhood to invite neighbors, leave a flier at each door.

___ Advertise the open house on Craigslist.

___ Role-play your scripts with a partner.

___ Compile information on “alternative” properties. Print five copies of each.

  • 2-3 properties in a lower price range.
  • 2-3 properties in a higher price range.
  • 2-3 properties with one more bedroom.
  • 1 condominium.

___ Print two blank contracts (just in case you meet a motivated buyer).

___ Put together a home book to display. Include in it:

  • Property photos
  • Details of property
  • Tax information
  • Survey of lot
  • Floor plans
  • School information
  • Community information

One Day Before:

___ Assemble your showing kit:

  • Bottled water
  • Notepads
  • Flashlight
  • Coloring books and crayons for kids
  • Toilet paper
  • Tape measure
  • Level
  • Print, carpet, shingles samples

___ Review floor plan of house and decide where you’ll set up your desk.

___ Print a guest register and write in two fake names.

___ Role-play your scripts with a partner.

What else would you add?

Ignite Keller Williams Realty Open House Checklist

The Open House Checklist is sourced from Ignite, a Keller Williams University course with a single objective: to propel agents into immediate productivity. To achieve this goal, the course contains a wealth of fundamental and foundational real estate content, enhanced by productivity-based exercises, an online tracking system (MyTracker), practical job aids, and powerful scripts.