Creating Magic with Open Houses

Sep 23, 2014 7:50:39 PM

There are few activities more fundamental to real estate than holding an open house. Yet generating extraordinary results from an open house requires being purposeful.

"Keller Williams Mega Camp 2014"Jason Berns and the Berns Team have changed the game by focusing on “creating the magic” for their clients. They call it the 10 Day Blitz.

Since launching the program, the vast majority of their clients have chosen to participate by willingly agreeing not to accept any offers until day 10.

During those 10 short days, the Berns Team activates, hosts three events (all with the singular focus on drawing big crowds), and most important, conducts purposeful follow-up with every visitor that walks through the door. Their follow-up strategy includes handwritten notes, emails and phone calls to every visitor.

With an average of 450 people at an event (and some reaching more than 1,100 visitors), the team follows the same model every time to create predictable results.

The 10 Day Blitz

Friday (Day One) – launch the listing by placing it on the MLS

- The team's results show that homes listed on Friday sell for 3 percent more than homes listed on any other day of the week.

- Clarify on the listing that there’s no lock box - private showings only.

Saturday #1 – Neighborhood door knocking

Sunday #1 – Host first event (open house) from 1-4 p.m.

- Follow-up with every visitor, inviting them to the Twilight Tasting.

Mid-week – Twilight Tasting event (with tacos!)

- Follow-up with every visitor, inviting them to the last open house.

Saturday #2 – More door knocking

Sunday #2 (Day 10) – Host second event (open house)

Monday #2 – Review all offers

When Keller asked why other agents aren’t implementing this same plan, Berns replied: “Others have done it once, and never do it again. It takes work. And you need quality people on your team.”

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