Tips for Building Your Keller Williams Real Estate Team

Jun 2, 2015 8:43:04 PM

At the Keller Williams Learning Center in Austin, real estate agents from all around the world gather to learn how to recruit the best agents for their teams. Talent, after all, attracts talent.

Here are some of the success strategies top team leaders use to attract top talent:

  1. Energy Is Contagious

When your market center is thriving and agents are excited to be there, others can feel that energy. Have you ever walked into a business and thought to yourself, “Something is not right ... these people don’t want to be here.” Don’t be that business! Make sure that when people walk into your market center, they feel the Keller Williams culture and want to be a part of something great.

  1. When Actively Engaged in Recruiting, Make Recruiting a Big Rock

Learn from the most successful team leaders, who follow a recruiting process. That process includes focusing on a recruiting mindset, lead generating for appointments, leveraging Growth Initiative tools, utilizing the 10 recruiting sources and following up systematically. You can learn more about these recruiting success activities by attending Recruiting Great Agents. Check the Austin events schedule in myKW for the next available class. You will not only receive in-person training, you will take home a 250-page coursebook filled with all the tips you need to recruit great agents. The coursebook also includes helpful worksheets and scripts.

  1. Remove Your Limiting Beliefs

Recruiting Great Agents instructor Wendi Harrelson tells class participants to write their limiting beliefs on a piece of paper, crumple it up and toss it on the floor. You can do this! You can grow a successful real estate team. One of the best parts about being with Keller Williams is that there are plenty of tools to help you along the way. There are countless educational resources available to you in KWConnect at no additional cost. Another great tool for helping you break through your limiting beliefs is KW MAPS Coaching. There are individual and group coaching options to help you achieve your goals.

  1. Deliver the KW Value Proposition

Attracting talent to Keller Williams isn’t about being No. 1. It’s about delivering on our value proposition and fulfilling our mission of careers worth having, businesses worth owning and lives worth living.

The better you know KW’s value proposition, the better you will be able to understand the needs of the person you're sharing the Keller Williams opportunity with. Then you can focus on meeting those needs specifically and successfully.

There are 15 elements of the KW value proposition that every associate should be familiar with:

1. Education and Training
2. Culture
3. Coaching
4. Consulting
5. Events
6. The History of Keller Williams Realty
7. The Business Model
8. Technology
9. Compensation
10. Industry Specializations
11. Profit Share and Growth Share
12. Health and Wellness Program
13. Growth
14. Accomplishments
15. Your Market Center

This is a lot of information all at once. Set aside some time every week to focus on one element of the KW value proposition and make sure you really understand it. You might also want to focus on a different element at each team meeting and ask your agents to share how that specific aspect of Keller Williams has helped them in their business and in their lives.

How do you share the Keller Williams value proposition? Tell us in the comments. We want to hear your ideas.

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