“Blogs are dead.” I heard this headline in 2008 when Wired made the declaration that Facebook and Twitter had made blogs “so 2004.” Since then that headline has floated around across the blogosphere, which seems fitting. In its State of the Blogosphere, Technorati said that, although blog postings had slowed, blogs weren’t going anywhere.

No predictions have stood out to me this year, but with the popularity of “micro-blogging” on Twitter and Facebook’s similar status updates, it is no doubt that people are spending a more time on social media sites to get information. Yes, fads come and go, but we will always need quality information. Even in real estate we are seeing an increase in agents utilizing blogs instead of Websites. Blogs are essentially blurring the lines between what is a Website and a blog.

Continue reading ‘Why Start a Blog When “Blogs are Dead”’

Check out Mega Tech Keynote Speaker Juliette Powell, author of 33 Million People in the Room – we had a chance to interview her right before she went on stage.

Here are some additional social media notes from Juliette on how to get into the conversation:

• The key to building your social capital is to add value to your community. The more value you add, the more they start talking about you.
• Where do you begin? With the people around you. They have a huge influence on how you see yourself and what you are capable of.
• I want to hear from someone who’s on the inside; someone who gets it.
• Position yourself to become the ‘it’ person. Social media has a low barrier to entry, and gives you the potential to become a ‘microcelebrity’ – a person of influence and expertise within a particular community.
• When the market goes down, the value of relationships goes up. The more relationships you’re involved in the better positioned you are.
• Studies show that engagement correlates to financial performance.